Senior Marketing Manager

4 days ago


Rockville, Maryland, United States JOOLA Full time
Senior Manager of Integrated Marketing

JOOLA is seeking a seasoned marketing professional to lead the development and execution of integrated marketing strategies across various channels and platforms. As a key member of the marketing team, you will play a critical role in driving customer acquisition, expanding the consumer pipeline, and achieving sales objectives through online and offline sales channels.

The ideal candidate will have a proven track record of managing successful marketing campaigns and achieving sales targets. You will be responsible for collaborating with cross-functional teams to ensure cohesive and effective marketing strategies, managing media spend and campaign budgets, and analyzing audience and platform performance to develop and present performance-specific reports to leadership.

As a senior marketing professional, you will oversee and manage the Growth Marketing and Paid Media team, staying up-to-date on industry trends and emerging technologies to keep the brand at the forefront of marketing innovation.

Key Responsibilities:
  • Develop and execute top-down integrated marketing strategy and campaigns across all sales channels.
  • Collaborate with cross-functional teams to ensure cohesive and effective marketing strategies.
  • Manage media spend and campaign budgets, ensuring optimal ROI and sales.
  • Analyze audience and platform performance to develop and present performance-specific reports to leadership.
  • Oversee and manage the Growth Marketing and Paid Media team.
  • Stay updated on industry trends and emerging technologies.
Qualifications:
  • 10+ years of experience in integrated marketing, preferably within the sports and lifestyle industry.
  • Proven track record of managing successful marketing campaigns and achieving sales targets.
  • Experience managing and executing end-to-end integrated marketing strategies, and multi-channel audience growth strategies.
  • Strong analytical skills and experience with marketing analytics tools.


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