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Senior SEO Strategist
2 months ago
We're a leading provider of online legal services, dedicated to making professional legal advice accessible to all. With a strong commitment to innovation and customer satisfaction, we've transformed the legal industry with our cutting-edge technology and online services.
Our MissionWe're passionate about building legal and tax products that make a positive impact on the world. Our team is comprised of creative thinkers and problem solvers who are dedicated to delivering exceptional results and exceeding customer expectations.
Job SummaryWe're seeking a highly skilled Senior SEO Strategist to join our team. As a key member of our digital marketing team, you'll be responsible for developing and implementing search engine optimization strategies to drive traffic and revenue growth.
Key Responsibilities:- Develop and execute SEO strategies to improve search engine rankings and drive organic traffic
- Analyze data and trends to identify opportunities for improvement and optimize campaigns accordingly
- Collaborate with cross-functional teams, including editorial, marketing, and product, to drive growth and achieve business objectives
- Stay up-to-date with the latest SEO trends and best practices, and apply this knowledge to drive business results
- Develop and maintain internal linking strategies to improve website navigation and user experience
- Conduct keyword research and optimization to improve search engine visibility
- Deliver high-quality keyword research, briefs, and copy optimizations to support content creation and marketing efforts
- Train writers on SEO best practices and provide guidance on content optimization
- Bachelor's degree in marketing, statistics, or a related field
- 4+ years of experience in search engine optimization
- Strong analytical skills and ability to interpret data to make informed decisions and recommendations
- Excellent communication skills and ability to present data and insights to internal stakeholders
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
- Experience with Google's services, including Analytics, Ads, and Search Console
- Demonstrated understanding and deployment of EEAT / helpful content update implications
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as.htaccess, metadata, CWV, and related skills
- Understanding nuances between broad/head-term SEO while also building an effective and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports highlighting pertinent SEO data and search performance
- An up-to-date, working knowledge of current, past, and future trends in the SEO industry
We offer a competitive salary range of $104,600 - $135,650, depending on location, experience, and qualifications. In addition, we provide a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) with matching contributions, paid time off, and a range of wellness benefits.