Senior Marketing Analyst

5 days ago


Chicago, Illinois, United States Digitas Full time
Job Title: Senior Analyst, Search MarketingJob Summary

Digitas is seeking a highly skilled Senior Analyst to manage the tactical components within integrated Search Engine Marketing (SEM) campaigns. As a key member of our team, you will assist with the strategy, planning, and reporting for our clients.

Key Responsibilities
  • Manage SEM campaigns, including keyword development, ad creative, and strategy, to achieve and exceed campaign goals.
  • Build and present concise program readouts of performance towards key business metrics.
  • Develop and implement bid strategy optimization and testing, monitoring daily KPIs, thresholds, and campaign budget caps.
  • Collaborate with clients and internal cross-channel colleagues to provide reporting and data-based recommendations.
  • Stay up-to-date with emerging industry trends and summarize them for internal and external stakeholders.
Requirements
  • 4-year degree and 2-4 years of analytical or digital marketing experience, preferably in SEM.
  • Advanced skills in Google AdWords, Bing Ads, Yahoo Gemini, and 3rd Party tools such as DoubleClick.
  • Strong client management and presentation skills, with expertise in managing numbers and executing approved media buys.
  • Detail-oriented and organized approach to achieving objectives, with solid quantitative and research skills.
  • Strong communication skills, with a passion for our industry and a desire to contribute to a team.
About Digitas

Digitas is an equal opportunity employer, committed to creating a diverse and inclusive work environment.



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