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Senior Marketing Analyst
1 month ago
Digitas is seeking a highly skilled Senior Analyst to manage the tactical components within integrated Search Engine Marketing (SEM) campaigns. As a key member of our team, you will assist with the strategy, planning, and reporting for our clients.
Key Responsibilities- Manage SEM campaigns, including keyword development, ad creative, and strategy, to achieve and exceed campaign goals.
- Build and present concise program readouts of performance towards key business metrics.
- Develop and implement bid strategy optimization and testing, monitoring daily KPIs, thresholds, and campaign budget caps.
- Collaborate with clients and internal cross-channel colleagues to provide reporting and data-based recommendations.
- Stay up-to-date with emerging industry trends and summarize them for internal and external stakeholders.
- 4-year degree and 2-4 years of analytical or digital marketing experience, preferably in SEM.
- Advanced skills in Google AdWords, Bing Ads, Yahoo Gemini, and 3rd Party tools such as DoubleClick.
- Strong client management and presentation skills, with expertise in managing numbers and executing approved media buys.
- Detail-oriented and organized approach to achieving objectives, with solid quantitative and research skills.
- Strong communication skills, with a passion for our industry and a desire to contribute to a team.
Digitas is an equal opportunity employer, committed to creating a diverse and inclusive work environment.
