Senior Marketing Analyst
2 weeks ago
About the Role:
Digitas North America is seeking a highly skilled Senior Analyst to join our Search Marketing team. As a key member of our team, you will be responsible for managing the tactical components within integrated Search Engine Marketing (SEM) campaigns.
Key Responsibilities:
- Serve as the primary contact for SEM challenges, solving issues to achieve and exceed campaign goals
- Build and present concise program readouts of performance towards key business metrics
- Holistic SEM management including keyword development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
- Actively participate in meetings and proactively identify campaign opportunities, challenges, and issues
- Assimilate data from multiple sources, compile the information, and draw actionable conclusions that can be measured and reported
- Bid strategy optimization and testing. Daily checks on program KPIs, thresholds, and campaign budget caps. Ongoing management of budget and pacing
- Translate campaign/client goals into strategic SEM tactics and effectively execute those tactics against the client's strategy
- Implement Paid Search best practices, provide refinement and optimization recommendations, and proactively identify campaign execution issues
- Monitor emerging industry trends and summarize them for internal and external stakeholders
- Leverage and develop proficiencies with SEM platforms, tools, and resources
- Develop campaign ad copy (text-based titles and descriptions or feed-based images) and tag traffic or creative elements to sites per creative rotation instructions
- Develop performance forecasts, budget allocations, and provide data-based rationale for these recommendations
- Collaborate with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
Qualifications:
- Typically includes a four-year degree and 2-4 years of analytical or digital marketing experience, preferably in SEM
- Strong ability to work closely within a team structure to problem-solve, prioritize, and manage time effectively
- Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini, and 3rd Party tools such as DoubleClick
- Strong client management and presentation skills
- Expertise in managing numbers and proficiency in executing approved media buys
- A firm pulse on the media marketplace and provide insights into campaign results
- A detail-oriented and organized approach to achieving objectives
- Solid quantitative and research skills, and proven data interpretation capability
- Strong communication skills – clear and thorough, yet concise
- A passion for our industry, building relationships, and a desire to contribute to a team
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