Senior Marketing Analyst
4 weeks ago
Job Summary
Digitas is seeking a highly skilled Senior Analyst to manage the tactical components within integrated Search Engine Marketing (SEM) campaigns. As a key member of our team, you will assist with the strategy, planning, and reporting for our clients.
Key Responsibilities
- Manage SEM campaigns, including keyword development, ad creative, and strategy
- Build and present program readouts of performance towards key business metrics
- Optimize programs towards key business goals and reporting
- Participate in meetings and identify campaign opportunities, challenges, and issues
- Assimilate data from multiple sources and draw actionable conclusions
- Bid strategy optimization and testing
- Implement Paid Search best practices and provide refinement and optimization recommendations
- Monitor emerging industry trends and summarize them for internal and external stakeholders
- Leverage and develop proficiencies with SEM platforms, tools, and resources
Requirements
- Four-year degree and 2-4 years of analytical or digital marketing experience
- Strong ability to work closely within a team structure to problem solve, prioritize, and manage time effectively
- Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini, and 3rd Party tools
- Strong client management and presentation skills
- Expertise in managing numbers and proficiency in executing approved media buys
- Firm pulse on the media marketplace and to provide insights into campaign results
- Detail-oriented and organized approach to achieving objectives
- Solid quantitative and research skills, and proven data interpretation capability
- Strong communication skills, clear and thorough, yet concise
About Digitas
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities.
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