Senior Vice President, Marketing Sciences

4 weeks ago


Chicago, Illinois, United States RAPP Full time
Marketing Sciences Leadership Opportunity

RAPP is seeking a seasoned marketing leader to drive the development of our Marketing Sciences capabilities. As Senior Vice President, Marketing Sciences, you will be responsible for defining and advancing best-in-class marketing analytics and data science practices across our agency and client organizations.

Key Responsibilities:

  • Design and recommend analytic methodologies and approaches to drive measurable business outcomes for clients.
  • Develop and manage a cross-agency capability that advances the application and maturity of marketing sciences techniques.
  • Provide managerial leadership to a team of data analysts, data scientists, and experience analysts.
  • Use quantitative data to assess and reveal customer profiles, segments, and behaviors to inform business and marketing decision-making.
  • Partner with internal teams to embed marketing sciences practices in our solutions and products.

Requirements:

  • 15+ years of marketing analytics experience, with at least 3 years in an advertising or marketing agency.
  • Extensive knowledge of digital analytics, database marketing principles, and statistical analysis.
  • Strong communication, collaboration, and presentation skills.
  • Proven analytical and management skills.

RAPP offers a competitive salary and comprehensive benefits package, including health insurance, 401(k), and stock options. If you are a seasoned marketing leader with a passion for driving business outcomes through data-driven decision-making, we encourage you to apply for this exciting opportunity.



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