Associate Director, Local Tactical Planning Specialist

1 month ago


Chicago, Illinois, United States Publicis Groupe Full time
Job Description

Publicis Groupe is seeking an experienced Associate Director, Local Tactical Planning to oversee the development and execution of local media tactical plans for assigned clients. The ideal candidate will have a strong background in media planning, with a minimum of 7 years of experience, including 3 years in a management capacity.

The Associate Director, Local Tactical Planning will be responsible for managing a team of junior staff, developing and executing local tactical plans, and evaluating the composition of multiple local media vehicles to determine which would best reach the target audience. The successful candidate will have excellent management and motivational skills, as well as demonstrated expertise in strategic planning.

The role requires a strong understanding of local media, including offline and online media experience, and a working knowledge of software such as Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, and Google Analytics.

The Associate Director, Local Tactical Planning will also be responsible for presenting recommendations to account service and clients, maintaining relationships with important clients, and following detailed instructions and using established procedures.

The ideal candidate will be a strategic thinker with excellent communication and interpersonal skills, and the ability to work effectively in a fast-paced environment. If you are a motivated and experienced media planning professional looking for a new challenge, please apply for this exciting opportunity.

Key Responsibilities:

  • Develop and execute local tactical plans
  • Manage the process for client set up, billing, and all administrative tasks
  • Evaluate and size media target based on client brief
  • Present recommendations to account service and clients
  • Maintain relationships with important clients
  • Follow detailed instructions and use established procedures

Requirements:

  • 7+ years media planning experience, including 3 years in a management capacity
  • Offline and online media experience
  • Working knowledge of local media
  • Excellent management and motivational skills
  • Demonstrated expertise in strategic planning
  • Software knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Google Analytics

What We Offer:

  • Competitive salary range: $91,000 - $131,500
  • Medical coverage, dental, vision, disability, 401k, and paid time off
  • Opportunity to work with a global media platform
  • Collaborative and dynamic work environment

How to Apply:

If you are a motivated and experienced media planning professional looking for a new challenge, please apply for this exciting opportunity. We look forward to hearing from you.



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