Senior Marketing Manager for Technology Industry

3 weeks ago

Chicago, Illinois, United States Jones Lang LaSalle IP, Inc. Full time
Job Description

Jones Lang LaSalle IP, Inc. is seeking a highly skilled Sr. Marketing Manager, Technology Industry to join our team.

Key Responsibilities
  • Create and execute a strategic marketing plan for the technology industry in collaboration with our Work Dynamics and Markets Advisory technology industry leadership and in alignment with the business' priorities and goals.
  • Drive the strategy and development of strategic integrated marketing programs to continue to build our brand in the industry and results in marketing generated revenue.
  • Develop and execute messaging, positioning and go-to-market strategies for our portfolio of solutions - ensuring all externally facing messaging is aligned to our key messages and reflect JLL's unique ability to address the needs of our customers.
  • Support key leaders in building their external brand and eminence as industry experts in Technology and Semi Conductor specialties thru programmatic social media strategies, speaking engagements, events and other opportunities within the broader marketing plan.
  • Manage the spend, invoice tracking and payment of vendors in line with the marketing budget for the industry.
  • Monitor market and industry trends that could affect client needs and act as an industry subject matter expert in the technology and semi-conductor specialties.
  • Partner with our Centers of Excellence to execute the marketing plans and strategies - including coordination of logistics and timing for tactics like webinars, podcasts, videos, media interviews, social media, events, speaking engagements, etc.
  • Lead and manage the creation of relevant industry content to support go-to-market activities (Client stories, videos, blogs, white papers, webinars, sponsored content, etc).
  • Work with the business, product, marketing and sales leaders to shape campaign themes across a yearlong+ timeframe.
  • Collaborate with local and business line marketing teams to ensure leverage and adoption of industry campaigns.
  • Enhance and measure the effectiveness of our industry .com presence Act as a point of escalation during the campaign planning, development, execution and optimization process.
  • Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge.
  • Collaborate with partners in sales enablement and marketing operations on a well-defined plan for activating content for lower funnel sales initiatives.
  • Develop and distribute internal marketing materials and presentations to promote a common understanding of the industry strategy and vision to key business line stakeholders and groups.
Requirements
  • Bachelor's degree in marketing, communications, business or related field.
  • 7+ years of b-to-b marketing experience.
  • Proven experience working with multiple marketing and sales functions to deliver superior results.
  • Proficient in CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools).
  • Customer and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets.
  • Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes.
  • Experience creating and implementing proven successful demand creation and lead nurturing programs.
Benefits

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.

Some of these benefits may include:

  • 401(k) plan with matching company contributions.
  • Comprehensive Medical, Dental & Vision Care.
  • Paid parental leave at 100% of salary.
  • Paid Time Off and Company Holidays.

JLL is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.

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