Marketing Communications Specialist

5 days ago


Laurel, Mississippi, United States Antenna Research Associates Inc Full time
Job Overview

Antenna Research Associates Inc is seeking a highly motivated Marketing Communications Specialist to develop and implement various marketing communication strategies to effectively promote our company, products, and services. The ideal candidate will collaborate with different teams to ensure consistent messaging across all communication channels, including digital platforms, traditional media, and events.

About the Role
This role will be instrumental in enhancing brand awareness, driving engagement, and ultimately contributing to the company's growth and success. You will be responsible for designing comprehensive marketing communication strategies aligned with the company's overall objectives and target audience demographics. Additionally, you will create compelling content for various communication channels, including websites, social media, email campaigns, press releases, and advertising materials.

Key Responsibilities
  • Design and implement effective marketing communication strategies to promote company products and services.
  • Create engaging content for various communication channels to reach target audiences.
  • Maintain consistent branding and messaging across all marketing materials and channels.
  • Oversee digital marketing initiatives, including social media marketing, SEO, PPC advertising, and email marketing campaigns.
  • Build relationships with media outlets, journalists, and influencers to generate positive media coverage and PR opportunities.
  • Plan and execute marketing events, trade shows, and exhibitions to showcase products/services and engage with customers.
  • Conduct market research to identify industry trends, customer preferences, and competitive insights.

Requirements
The successful candidate will have 3-5 years of experience in marketing communication roles, preferably in a similar industry. They will also possess excellent project management skills, with the ability to manage multiple priorities and meet deadlines. Additionally, they will have knowledge of industry best practices and emerging trends in marketing communication.

Estimated Salary: $85,000 - $110,000 per year.

Antenna Research Associates Inc offers a dynamic work environment and opportunities for professional growth and development.

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