Digital Marketing Lead
2 days ago
About Us:
Nihon Kohden America is a leading provider of medical devices and healthcare solutions, dedicated to improving patient outcomes through innovative technology and exceptional service.
Job Summary:
We are seeking a highly skilled and experienced Senior Digital & Integrated Marketing Specialist to join our team at Nihon Kohden America. The successful candidate will lead the development and execution of our digital marketing strategy, leveraging their expertise in data-driven marketing strategies and executions within the medical device/healthcare market.
Key Responsibilities:
- Develop and maintain all digital channels, including social media, websites, SEO, SEM, and other digital spaces.
- Track and report on campaign KPIs and goals using necessary tools such as website analytics, email tracking, and social media insights.
- Create and edit content using Creative Cloud, schedule and draft posts via social media platforms, and manage social calendars and analytics.
- Set up A/B testing for web, advertising, social, messaging, and other channels as needed, develop tracking strategies for all marketing campaigns, and monitor and report on corporate and product-focused mentions and industry trends.
- Liaise with internal teams and external agencies to optimize customer experience and ensure brand consistency.
- Collaborate with Sr Content Specialist, product managers, and other marketing individuals on copy, strategy, and goals of each campaign, and partner with Sr Manager to develop strategies and campaigns touching the full product sales cycle.
Requirements:
- Bachelor's degree in marketing, digital marketing, or related discipline.
- 5+ years of experience in the medical device industry or relevant field.
- 3+ years of marketing experience, with advanced proficiency in desktop publishing tools, digital media formats, and HTML.
- Ability to track, report, and analyze marketing campaigns, proficiency in Google ads and other digital advertising methods, and experience using Salesforce, Google Analytics (G4 preferred), or similar tools.
- Excellent social listening skills, ability to work independently and proactively bring solutions to key stakeholders and marketing leadership, and ability to understand historical, current, and future trends in the digital content and social media space.
Salary: The anticipated range for this position is $57,000 to $92,000, dependent on multiple factors including but not limited to skills, education, experience, and location.
Working Conditions:
This is a full-time position requiring 8:00 a.m. to 5:00 p.m., Monday-Friday, with approximately 20% travel, no access to customer sites, and regular hours subject to change based on business needs.
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