Digital Media Director
3 weeks ago
adQuadrant is a trusted advisor for direct-to-consumer retail brands, providing holistic digital marketing solutions. We partner with clients to solve customer acquisition and growth challenges, producing tangible results backed by data. Our team has the strategic capabilities, quantitative expertise, and creative understanding to drive revenue and profits.
We are seeking an experienced Digital Media Director to lead our media investment efforts. This role involves managing a large team of media buyers and measurement experts, orchestrating repeatable and scalable results across key marketing channels. The ideal candidate will have a proven track record in integrated media leadership, successfully managing large teams and driving business growth.
Key Responsibilities
- Manage $XXXM annual agency-wide media investment across multiple clients and platforms.
- Lead, mentor, and manage a dynamic media buying and measurement team.
- Uplevel existing and implement new advanced analytics and attribution practices.
- Create measurement frameworks, monitor KPIs, and evaluate marketing initiatives.
- Work closely with data and analytics teams to inform media buying decisions.
- Develop and lead marketing mix models for customers at different sizes.
- Play a key role in creative strategy, innovation, and analysis to drive greater marketing performance.
Requirements
- 10+ years of experience in integrated media leadership focused on direct-to-consumer marketing.
- Proven track record of successfully managing and growing large integrated media teams.
- Strategic knowledge of best practices across common media platforms.
- Data-driven mentality and bias toward action.
- Strong analytical and creative thinking skills.
- Deep understanding of advanced attribution methods.
Compensation and Benefits
$100,000 - $170,000 per year (location-based pay), including health benefits, 401K + match, unlimited PTO, paid sick leave, paid company holidays, end-of-year flex week, $300/year for work equipment, and $30/month for home internet.
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