Digital Marketing Strategist for Medical Devices

5 days ago


Irvine, California, United States Nihon Kohden Full time

Nihon Kohden America is seeking a skilled Digital Marketing Specialist to lead our digital and outreach strategy development and execution. As a key contributor, this person will generate and manage digital information, including social media, websites, SEO, SEM, and other digital spaces.

About the Role

Our ideal candidate will have a strong proficiency and history with data-driven digital marketing strategies and executions within the medical device/healthcare market. This role requires advanced knowledge of digital marketing tools, including Salesforce, Google Analytics, and Adobe Creative Suite.

Responsibilities
  • Develop and maintain all digital channels, digital calendars, strategy, campaigns, digital assets, digital ads, website development, and maintenance.
  • Set up, track, and report on campaign KPIs and goals using measurement tools like Spyfu.
  • Identify digital marketing strategies using all necessary tools (e.g., website, emails, social media, and content development).
  • Establish and communicate best practices in digital marketing in the medical device space.
Requirements
  • Bachelor's degree in marketing, digital marketing, or a related discipline.
  • 5+ years of experience in the medical device industry or a relevant field.
  • 3+ years of marketing experience.
  • Advanced proficiency with desktop publishing tools, digital media formats, and HTML.
Benefits

We offer a competitive salary range of $57,000 to $92,000 based on location, experience, education, and skills. Our benefits package includes perks such as a dynamic work environment, opportunities for professional growth, and a comprehensive compensation plan.

What We Offer
  • A competitive salary range of $57,000 to $92,000.
  • A dynamic work environment with opportunities for professional growth.
  • A comprehensive compensation plan with benefits.


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