Marketing Strategy Lead

1 day ago

Irvine, California, United States Super Color Digital Full time
About the Role
Super Color Digital is seeking a skilled Digital Marketing Strategist Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing effective marketing strategies to promote our company's products and services.

In this role, you will have the opportunity to utilize your creativity, analytical skills, and strategic thinking to drive business growth and increase brand awareness. You will also be responsible for managing team members to help drive the company's marketing initiatives.

Key Responsibilities
  • Create compelling graphics for online marketing campaigns, including paid ads, organic social posts, email marketing, and web banners.
  • Work with marketing to design user-friendly layouts for email campaigns, landing pages, and website updates that drive engagement and lead conversion.
  • Design and produce video content and motion graphics for use on social media and company presentations.
  • Create custom visual solutions tailored to specific client needs, such as branded environments, event displays, and retail signage that align with Super Color Digital's capabilities.
  • Develop marketing collateral for client meetings, proposals, and events, ensuring that all materials are consistent with client brand guidelines.
  • Develop high-quality visual assets for marketing campaigns, presentations, trade show displays, and digital content that support Super Color Digital's marketing strategy.
  • Create and maintain consistency in brand identity across all digital and print platforms including social media, websites, email newsletters, brochures, and presentations.
  • Collaborate with internal teams to design visually appealing case studies, client proposals, and pitch decks for new business opportunities.
  • Partner with the marketing team to brainstorm and develop creative strategies that align with overall company objectives and sales goals.
  • Assist in conducting visual research and gathering design inspiration to ensure marketing campaigns stay current with industry trends.
  • Analyze marketing campaign performance data and adapt designs to optimize performance for future initiatives.
  • Report on project status and provide updates to the marketing team on key deliverables.
  • Gather and incorporate feedback from the sales team, clients, and internal stakeholders to ensure designs meet marketing objectives.
  • Stay current with industry trends, tools, and technologies to ensure design solutions are innovative and effective.
  • Continuously expand knowledge of digital marketing strategies, trends in graphic design, and new design software to improve the quality of marketing assets.
  • Manage technologies related sales (ie. Salesforce and HubSpot).

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