Digital E-commerce Leader for Sales Growth
3 weeks ago
We are seeking an experienced Digital E-commerce Leader to oversee and optimize our online store operations, digital marketing campaigns, and sales growth across multiple e-commerce platforms.
Key Responsibilities:- E-commerce Platform Management:
- Oversee day-to-day operations of multiple e-commerce websites (Shopify, Magento, etc.), ensuring smooth user experience and functionality.
- Collaborate with design and development teams to maintain and enhance website features, ensuring the site is optimized for speed, Search Engine Optimization (SEO), and customer experience.
- Regularly update product listings, promotions, and website content.
- Implement and monitor website improvements, including checkout flow and site performance optimization.
- Digital Marketing & Advertising:
- Develop, implement, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other paid channels.
- Conduct keyword research, audience targeting, and A/B testing to maximize return on investment (ROI) on ads.
- Manage budgets for paid search, display, shopping campaigns, and social media ads.
- Monitor performance metrics such as cost per click (CPC), cost per add (CPA), return on ad spend (ROAS), etc., and make adjustments to improve performance.
- Create and execute email marketing campaigns and newsletters that drive conversions and customer engagement.
- Analytics & Reporting:
- Use Google Analytics, Meta Ads Manager, and other relevant tools to track e-commerce key performance indicators (KPIs), traffic, conversion rates, average order value, etc.
- Create weekly/monthly performance reports and share insights with the management team.
- Analyze customer data and sales trends to identify opportunities for growth and optimization.
- SEO & Content Optimization:
- Collaborate with content and SEO teams to improve organic search rankings, product page SEO, and overall content strategy.
- Regularly update product pages, ensuring accurate descriptions, keywords, and high-quality images are included to drive organic traffic.
- Cross-Functional Collaboration:
- Work closely with sales, inventory, and customer service teams to align marketing efforts with business objectives.
- Coordinate promotional campaigns, seasonal sales, and product launches across e-commerce channels.
- Customer Experience & Retention:
- Monitor and improve the customer journey, from the initial visit to checkout and post-purchase follow-up.
- Develop customer retention strategies, such as loyalty programs and targeted remarketing campaigns.
- Customer Chat Support:
- Monitor and respond to customer inquiries via live chat, addressing product questions, issues, and concerns promptly.
- Provide excellent customer service and resolve any problems with empathy and professionalism.
- Be available to manage customer chat communications during weekends and holidays, ensuring continuous support for our customers.
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