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Lead Marketing Strategist

2 months ago

Asheville, North Carolina, United States Goodman CPA Full time

Position Overview

GoodmanCPA is experiencing significant growth, and we are seeking a dedicated individual ready to make a substantial impact. We are in search of our inaugural Lead Marketing Strategist, someone with a proven history of identifying and implementing strategies that significantly enhance customer acquisition and engagement through both organic and paid digital marketing efforts.

Do you possess the expertise to initiate, execute, and oversee a comprehensive marketing funnel (both organic and paid), encompassing everything from budget allocation to campaign development and performance measurement?

Your Contributions

Initial 30 Days

  • Gain a deep understanding of campaign effectiveness across all paid digital marketing channels.
  • Engage with key stakeholders to analyze our client demographics and assess previous expansion strategies.
  • Identify and prioritize critical initiatives to enhance the current marketing landscape.

Next 60 Days

  • Assume full responsibility for all marketing initiatives, including:
  • Content creation and strategy development
  • Optimization of marketing funnels
  • Creation of new funnels and campaigns
  • Reporting and analysis of key metrics
  • Maintain or slightly enhance conversion rates across all active marketing funnels
  • Ensure or improve website SEO in conjunction with content development for both paid and organic campaigns.

Beyond 90 Days

  • Innovate beyond existing marketing funnels by introducing new acquisition campaigns for testing.
  • Allocate budget effectively for testing campaigns while sustaining key performance metrics.
  • Implement a lead scoring model to enhance lead qualification and conversion rates.
  • Consistently grow new leads and conversions while maintaining a reasonable average customer acquisition cost as defined by the firm owner.

Essential Competencies for Success

  • Analytical mindset with problem-solving capabilities, able to evaluate all metrics across a campaign to identify key optimization opportunities.
  • Collaborate effectively with key stakeholders to drive content creation and gather insights necessary for improving the performance of current and future marketing campaigns.
  • Exceptional written communication skills.
  • Highly articulate in both verbal and written communication.
  • Demonstrated leadership qualities with the ability to inspire and motivate team members to achieve results.
  • High energy driven by self-motivation, strong work ethic, ambition, and a commitment to achieving set goals.
  • A true team player.