Sales and Marketing Strategist

2 weeks ago

Asheville, North Carolina, United States Sinclair Broadcast Group Full time
Job Summary

We are seeking a highly motivated and results-driven Sales and Marketing Consultant to join our team at Sinclair Broadcast Group. As a key member of our sales team, you will be responsible for driving growth of assigned accounts, uncovering new opportunities, and nurturing strong relationships with existing clients.

Key Responsibilities
  • Generate new business through cold calls and utilization of proprietary prospecting tools.
  • Maintain and continuously grow a book of business or list of accounts by maintaining an accurate pipeline of prospects through consistent outreach and follow-up.
  • Create effective marketing campaigns for clients and conduct ongoing business reviews to ensure campaigns meet client business needs and exceed client expectations.
  • Analyze key data points within sales reports, maintain awareness of market trends, competitor activities, and customer feedback, and adjust strategies as needed to maximize campaign performance.
  • Deliver weekly revenue forecasts within plus or minus 2% accuracy utilizing in-house sales tools and data-rich systems to craft an executable and realistic business plan to meet individual goals.
  • Ability to use and maintain records of sales activities and client interactions in CRM system daily.
  • Provide superior customer service to achieve a brand reputation for reliability, consistency, and credibility in addition to establishing a personal rapport and likeability with local business owners and professional networks.
  • Ability to be on time for an In-Person 8am- 5pm workday M-Fri and conduct business in a professional manner.
Preferred Qualifications
  • Proven Sales Track Record: Demonstrated success in meeting or exceeding sales targets in current or previous role.
  • Candidates should be able to provide examples of achievements, including metrics or results (e.g. percentage growth, revenue generated or deals closed).
  • Experience in B2B, B2C highly preferred.
  • Excellent communication, presentation, and negotiation skills.
  • Ability to adapt quickly in an unpredictable and rapidly changing environment.
  • Excellent critical thinking, and time management / prioritization skills.
  • High-level proficiency with MS Office applications.
  • Reliable transportation, valid driver's license, and satisfactory driving record.
  • Self-motivated and results-driven.
  • Comfortable working in a competitive, target-driven environment.
Additional Areas of Knowledge
  • Establishing and maintaining strong and effective relationships.
  • Paying close attention to customer needs and adapting approach as needs evolve.
  • Listening for details and checking for understanding.
  • Delivering presentations in a clear and compelling manner.
  • Communicating in a variety of settings, among diverse styles and stakeholders, and with different position levels.
  • Using compelling arguments to gain client support and commitment.
  • Working at a brisk pace under pressure and within time constraints.
  • Using judgement that balances common sense and practicality as a basis for forming opinions and making recommendations.
Value Statements and Expectations
  • Honor and respect the dignity of every person.
  • Encounter others with respect and compassion.
  • Act with humility and be a person of integrity.
  • Reach out to others in a spirit of collaboration.
  • Communicate openly and frequently.
  • Put the health of the organization and our people at the forefront of every decision.
  • Be customer focused.
  • Embrace lifelong learning.
  • Work with purpose and consistently show up engaged.
EEO and Inclusivity

Sinclair is proud to be an equal opportunity employer and a drug-free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

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