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Brand Marketing Manager for Commercial Sector

2 months ago

Cottage Grove, Wisconsin, United States Johnson Health Tech Companies Full time
Brand Marketing Manager for Commercial Sector

Are you enthusiastic about brand marketing? Do you thrive in a dynamic, collaborative environment and appreciate the chance to create an impact? If this resonates with you, we would be eager to connect.

We are on the lookout for a Brand Marketing Manager to become a part of our Global Marketing team. This position focuses on crafting and executing brand strategies tailored for the commercial segment and channels at Johnson Health Tech Companies, a prominent global provider of fitness solutions.

Key Responsibilities:

  • Channel Marketing:
    • Integrate brand identity with channel-specific requirements to develop engaging narratives and campaigns.
    • Design promotional initiatives aimed at reaching distinct sub-segments within the commercial market.
  • Brand Marketing:
    • Investigate innovative methods to bring our customer-focused brand to life.
    • Create cohesive B2B marketing campaigns to enhance revenue and brand visibility.
    • Establish brand positioning and creative approaches.
    • Contribute to the development of a brand ambassador program and support social media initiatives.
  • Sales Support:
    • Identify opportunities where marketing can bolster sales efforts.
    • Develop resources to assist global vertical sales teams.
  • Additional Duties:
    • Manage all other assigned projects.

Qualifications:

  • A minimum of a four-year degree in business, marketing, or a related discipline.
  • 4-6 years of experience in marketing.
  • Demonstrated project management skills.
  • Experience in market analysis and strategy development.
  • Familiarity with B2B marketing is preferred.
  • A commitment to exceeding customer expectations.

Other Qualifications:

  • Willingness to travel occasionally.
  • Strong organizational and computer skills are essential.
  • A passion for fitness and an active lifestyle.

Benefits:

  • Health & Dental Insurance.
  • Company-paid Life Insurance.
  • 401(k) Plan.
  • Paid Time Off benefits.
  • Product discounts.
  • Wellness programs.

We provide a competitive compensation package and a collaborative work environment with opportunities for professional growth.

EOE/M/W/Vet/Disability