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GTM Strategy Director

2 months ago


Topeka, Kansas, United States Verint Systems Full time
Job Title: GTM Strategy Director

At Verint Systems, we're on a mission to elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We're seeking a seasoned professional to join our team as a GTM Strategy Director, driving business growth for our recording/EDM portfolio.

Key Responsibilities:
  • Develop and execute comprehensive go-to-market strategies to drive market growth and customer adoption.
  • Collaborate with cross-functional teams to evolve and develop our Platform strategy, vision, and positioning.
  • Define market requirements for platform solutions using customer needs, market dynamics, industry trends, and competitive analysis.
  • Develop positioning and messaging that differentiates Verint and resonates with buyers, highlighting business value, impact, and ROI.
  • Partner with marketing and sales enablement to ensure compelling content is developed that reinforces offering positioning and messaging.
  • Communicate the Verint Platform value proposition to varying technical and non-technical clients, including Executive C-level management, VP, and Director levels, and end-users.
  • Influence industry analysts, media, and customers to share Verint's vision for the market and our solutions.
Requirements:
  • Bachelor's degree in marketing, technology, business, or equivalent experience.
  • Minimum of 12+ years of experience in product marketing, go-to-market, product management, software, or strategic consulting.
  • Experience with recording, analytics, and workforce engagement solutions.
  • Experience with CCaaS, UCaaS, and chat/social channels solutions.
  • Extensive experience with SaaS software.
  • Proven ability to drive the strategy of a market-leading software solution with double-digit annual growth.
  • Consultative sales experience, especially in client adoption of cloud solutions.
  • Ability to mix deep technical expertise with simple, everyday language to deliver a story that is memorable, educational, and useful.
  • Strong collaboration skills with the ability to influence and work effectively in a highly matrixed environment.
  • Effective at interacting with a wide range of audiences, including the executive level, demonstrating exceptional interpersonal, oral, and written communications abilities.
  • Effective problem solver with strong business acumen, creativity, and high analytical skills.
  • Adept at quickly understanding new technologies and identifying business value.
  • Proven ability to work effectively across a diverse and matrixed organization.
  • Excellent leadership, communication, and collaboration skills at an executive level.
  • Ability to travel up to 30%.

We're committed to maintaining a workplace free from discrimination, retaliation, and harassment. Verint has a zero-tolerance policy against any form of discrimination, retaliation, or harassment, including sexual harassment or any other form of harassment, based on one's race, color, religion, national origin, sex, pregnancy, disability, and any other classification or characteristic protected by applicable federal, state, or local laws.