Lifecycle Marketing Manager

3 days ago

Los Angeles, California, United States Sambazon Full time
Job Title: Sr. Manager of Lifecycle Marketing

We are seeking a highly skilled Sr. Manager of Lifecycle Marketing to join our team at Sambazon. This role will be responsible for developing and executing marketing strategies that maximize consumer engagement, satisfaction, and revenue throughout the entire consumer journey.

The ideal candidate will have a strong understanding of consumer behavior, marketing automation tools, and the ability to create personalized experiences at scale. They will be responsible for driving and executing the strategy for continuing to develop our loyalty & rewards program, managing SAMBAZON's Loyalty & Rewards program, running associated campaigns, and interacting with our customers.

Key Responsibilities:
  • Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
  • Develop and execute SMS campaigns to engage customers across multiple channels.
  • Monitor and analyze campaign performance to optimize results and ROI.
  • Collaborate with cross-functional teams, including product, creative, and web, to develop and execute integrated marketing campaigns.
  • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
  • Lead all aspects of the monitoring and evaluation of comments, ratings, and reviews, measure activity and analyze traffic patterns, activity levels, and how well social media messages are received.
  • Provide feedback to brand team and marketing leadership and make recommendations for improvements.
  • Oversee consumer response program ensuring all inbound queries and reviews are centrally managed, organized, and responded or escalated in a timely manner to the relevant parties.
Requirements:
  • Bachelor's degree in marketing, communications, or journalism.
  • 5+ years of experience in lifecycle marketing or related field.
  • Demonstrated experience with customer support tools and service providers, email marketing tools, loyalty program management, customer data platforms, SMS marketing tools, and project management tools.
  • Strong understanding of customer behavior and segmentation.
  • Strong analytical skills and ability to use data to inform decisions.
  • Self-starter with creative problem-solving skills, strong collaboration and project management skills, and possess a strong willingness to innovate.

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