Shopper Marketing Manager

1 day ago

Orlando, Florida, United States Zesty Paws Full time
About Zesty Paws

Zesty Paws is a leading provider of premium pet nutrition products, dedicated to helping pets live their best lives. Our mission is to inspire and achieve a vision of premium nutrition and lifetime wellness, bringing together seven international brands to make people around the world healthier and happier.

Job Summary

We are seeking an experienced Omnichannel Shopper Marketing Manager to join our team in Orlando, FL or remotely. As a key member of our marketing team, you will be responsible for developing and executing shopper marketing strategies that drive brand awareness, engagement, and loyalty across our retail channels.

Key Responsibilities
  • Develop and implement consumer-focused shopper marketing strategies that align with overall business objectives.
  • Lead the development and execution of commercial business plans in collaboration with sales to deliver against customer and sales/marketing objectives.
  • Be the expert on omnichannel marketing, including retailer onsite media, digital strategy, and creative digital assets development.
  • Activation and in-store opportunities to connect with shoppers across the shopper journey, providing a best-in-class omni experience.
  • Lead instore communication and displays from creative ideation to launch, incorporating shopper insights to drive engagement at POS.
  • Develop purpose-driven, integrated shopper plans grounded in insights and customer growth opportunities.
  • Drive alignment with Sales Leads, Brand Teams, and our Retailers to ensure successful implementation of our strategy and commercial plans.
  • Manage agencies, printers, and vendors, including briefing, display development, and instore communication assets.
  • Responsible for managing the Customer Marketing budget, allocating and tracking investments, and leading post-campaign analysis to determine overall effectiveness.
Requirements
  • Bachelor's in Marketing, Business, or a related field.
  • 5+ years of experience in traditional CPG Omni/Shopper marketing role.
  • Established agency and retailer media exposure/experience.
  • Robust shopper, digital, and consumer insights experience.
  • Proven experience managing vendor/customer relationships.
  • Experience in Sales & Marketing, leading marketing and/or shopper communication.
  • Experience in display/merchandiser/fixture development.
  • Excellent project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Proficiency in Microsoft Office applications, specifically within Excel and PowerPoint.
  • Assimilating and interpreting data from multiple data sources into concise, action-oriented recommendations.
  • Ability to manage multiple and sometimes conflicting priorities.
  • Intermediate to advanced analytics, digital/e-commerce, and omni-commerce knowledge.
  • Strong attention to detail and follow-through.
  • Financial acumen related to managing a budget, ROI analysis, and budget optimization.
  • Deep understanding of US Retailers and their go-to-market strategies.
What We Offer

We offer a dynamic and inclusive work environment, a diverse and empowered team, and a commitment to fostering an environment where all staff can bring their whole selves to work. We strive to provide an equitable and accessible recruitment process and are an equal opportunity employer.

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