Digital Marketing Manager

1 week ago

Orlando, Florida, United States Universal Orlando Full time

About Universal Orlando Resort

Universal Orlando Resort is a world-renowned entertainment destination that believes in the power of in-person collaboration to drive success. Our team members work in a hybrid capacity, contributing from the workplace a minimum of three days per week, with some roles requiring full-time on-site presence. We offer limited remote opportunities within specific departments.

Job Summary

We are seeking a highly skilled Digital Marketing Manager to lead a best-in-class team responsible for developing and executing data-driven strategies and programs that drive revenue and attendance growth for Universal Destinations & Experiences (UDX). This role will focus on creating personalized experiences across UDX channels to support the Company's goal of delivering relevant, 1:1 guest experiences.

Key Responsibilities

Leadership

  • Lead direct report(s) in day-to-day activities, providing guidance, coaching, and performance evaluations.
  • Manage a team of digital marketing professionals and agencies in developing, executing, and maintaining 1:1 campaigns across direct channels.
  • Represent the team in pertinent product, segment, and business-related meetings.

Program Management

  • Oversee the calendar of digital marketing projects and associated development timelines to ensure on-time and on-budget execution.
  • Improve the overall performance of digital marketing activities by deploying new methods, tools, and testing to elevate the use of data, segmentation, and dynamic content.
  • Partner with Analytics team on developing analytical reports that track program and campaign performance.
  • Lead the execution and monitoring of digital marketing initiatives.

Strategy & Planning

  • Conceptualize, create, and execute cohesive, data-driven, customer-centric experiences and messaging across direct, 1:1 channels.
  • Collaborate with marketing partners to understand product and messaging priorities.
  • Manage lead generation efforts that increase 1st party data capture and lead nurturing strategies that drive Guests down the vacation planning cycle.

Requirements

  • Bachelor's degree or equivalent demonstrated professional experience in a related field (e.g., Business, Marketing, Communications).
  • 5+ years of experience in Digital Marketing or equivalent combination of education and experience.
  • MBA a plus.

What We Offer

  • Competitive compensation package
  • Opportunity to work with a world-renowned entertainment destination
  • Collaborative and dynamic work environment

Universal Orlando Resort is an Equal Opportunity Employer

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