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PPC Campaign Manager for Automotive Sector

2 months ago

Orlando, Florida, United States Gravitational Marketing Full time
Job Overview

Are You an Automotive Digital Marketing Specialist?
We are in search of passionate professionals who excel in their field and are dedicated to making a difference. If this resonates with you, we would love to connect. This role is focused on managing the daily operations that support the digital marketing initiatives for a prominent network of clients.

Why Our Team Thrives:

  • We foster a positive and success-oriented culture, believing that both life and work should be Enjoyable, Simple & Prosperous.
  • Our workplace is vibrant, creative, and full of energy.
  • We are driven by purpose, helping individuals and businesses to grow and enhance their potential.
  • Employee development and satisfaction are at the forefront of our priorities.

Additional Highlights:

  • Recognized as one of the top workplaces in Central Florida.
  • Nationally certified as a "Great Place to Work."
  • Awarded for having one of the most appealing office environments in Orlando.
  • Founded and led by alumni from a notable university.
  • Our leadership has been acknowledged among the "40 Under 40" and as influential figures in the community.

Our Mission:
To motivate and empower individuals and organizations through innovative thinking, encouraging them to surpass their limits and redefine success by making life and business Enjoyable, Simple & Prosperous.

As an Automotive Digital Marketing Specialist, your responsibilities will include:

  • Overseeing daily budgets for various SEM/PPC accounts across platforms like Google Ads and Microsoft Ads, in addition to Facebook Ads and Programmatic campaigns.
  • Optimizing budgets to enhance conversion rates.
  • Refining campaigns through bid adjustments, ad copy testing, and other performance improvement strategies.
  • Providing insightful recommendations for budget allocations and display ad modifications based on comprehensive analysis.
  • Identifying avenues for increased website traffic.
  • Utilizing analytics tools to assess the effectiveness of search and display campaigns.
  • Collaborating with the Paid Search team to boost conversions and minimize bounce rates.
  • Offering constructive feedback to the Paid Search Manager and clients regarding landing page enhancements.
  • Participating in client conference calls, ready to deliver immediate insights as required.
  • Assisting management with various projects and tasks as necessary.
  • Staying informed on the latest trends in search marketing and sharing insights with the team during weekly meetings.

What Our Automotive Digital Marketing Specialists Appreciate:

  • Competitive salary packages.
  • A fun and relaxed work atmosphere.
  • A balanced approach to work and personal life.
  • Generous paid time off from the start.
  • Automatic employer contributions to retirement plans after one year of service.
  • This position is primarily remote, with a requirement to attend monthly company meetings in person.

Additional Benefits Include:

  • A monthly stipend for flexible spending benefits, allowing you to choose the benefits that best suit your needs.
  • A Kindle Book Club to support continuous learning and personal growth.
  • Themed office activity days to promote a fun workplace culture.
  • Comprehensive health insurance and supplemental benefits.

Ideal Candidates Will Have:

  • A Bachelor's degree or equivalent professional experience.
  • Knowledge of Google Ads; certification is a plus.
  • Experience with Facebook and Instagram advertising.
  • A minimum of 5 years managing multiple automotive PPC accounts.
  • Familiarity with additional platforms such as TikTok, Pinterest, or Snapchat is advantageous.
  • Exceptional copywriting skills with a focus on compelling calls to action.

Required Skills and Abilities:

  • Proficiency in Google Ads Editor.
  • Experience with Facebook Ads Business Manager.
  • Strong skills in Microsoft Excel and Google Sheets.
  • Familiarity with Google Analytics GA4.
  • Experience with third-party PPC management tools is a plus.

Preferred Attributes:

  • Excellent verbal and written communication abilities.
  • A positive and engaging demeanor.
  • Confidence and charisma in interactions.
  • Ability to build rapport quickly.
  • Willingness to highlight the success of our services.
  • Highly organized and detail-oriented.
  • Ability to meet deadlines effectively.

We encourage our team members to challenge themselves and pursue growth. If you believe you align with our values and are ready for a fulfilling career change, we invite you to consider this opportunity.

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