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Digital Marketing Manager

2 months ago

Orlando, Florida, United States NBCUniversal Full time
Job Summary

The Manager of Direct Digital Marketing will play a key role in leading a high-performing team responsible for developing and executing data-driven strategies and programs that drive revenue and attendance growth for Universal Destinations & Experiences (UDX).

This role will be responsible for conceptualizing, creating, and executing cohesive, customer-centric experiences and messaging across direct, 1:1 channels, leveraging UDX's first-party data and machine learning algorithms.

Key Responsibilities
  • Lead a team of DDM professionals and agencies in the development, execution, and maintenance of 1:1 campaigns across direct channels.
  • Manage all consumer direct communication and lifecycle programs, including lead generation, lead nurture, conversion campaigns, and post-purchase tactics.
  • Oversee the calendar of DDM projects and associated development timelines to ensure on-time and on-budget execution.
  • Partner with Analytics team on the development of analytical reports that track program and campaign performance.
  • Lead the execution and monitoring of DDM initiatives, ensuring programs deliver a 1:1 customer experience.
Requirements
  • Bachelor's degree in Business, Marketing, Communications, or related field.
  • 5+ years of experience in Digital Marketing or equivalent combination of education and experience.
About Universal Orlando

Universal Orlando Resort is an equal opportunity employer. We are committed to providing a diverse and inclusive work environment that values and respects all employees.