Area Sales Representative

1 week ago

Raleigh, North Carolina, United States Aztec Full time
Job Title: Area Sales Representative

Sapporo USA and Stone Brewing have joined forces to create one of the top 15 largest breweries in the United States, building on the strong legacies of our celebrated heritages. We brew exceptional beers on both coasts at our breweries in Escondido, CA and Richmond, VA, and create unforgettable experiences at our Stone Brewing World Bistro & Gardens and Taproom locations. We're seeking passionate individuals to join our team.

Job Summary

The Area Sales Representative supports local markets by engaging in sales and relationship building with existing and potential accounts. This role works under the guidance of the Regional Sales Manager to meet sales goals and ensures our portfolio of beers is held in the highest level of confidence by building relationships and trust with key decision makers and influencers within the local market.

Responsibilities
  • Manage existing weekly sales route, visiting an average of 50-55 retail stops per week.
  • Prospect and secure new business by determining focus areas within designated territory, setting up presentations and utilizing stop-by techniques.
  • Introduce accounts to our existing and new beers, brands, packages, and draught.
  • Drive accurate execution of programs by distributor personnel.
  • Build and sustain quality relationships with key distribution and decision makers in the retail accounts to enhance our sales capabilities and drivers.
  • Ensure company standards and quality control are met in both the on/off premise channels.
  • Deliver target volumes and distribution goals as stated in the specific region plan and documented through our KPIs.
  • Set up and execute in-store promotions, beer dinners, and special events as needed.
  • Oversee execution of all marketing programs within retail accounts.
  • Manage chain execution (distribution/promotions/programming) with assigned accounts.
  • Place point of sale (POS) items in retail accounts as directed.
  • Audit accounts for pricing surveys to document price points on the shelf for portfolio.
  • Identify and establish new relationships with target accounts through persuasive and effective selling techniques.
  • Communicate daily with management team to ensure issues are resolved in a timely basis.
  • Maintain self-education on all our beer brands, the local market, and the beer industry in general.
  • Participate in sales meetings, training sessions, shows, and events at the customer and distributor level as it pertains to assigned industry segment.
Requirements
  • Bachelor's degree in related field preferred.
  • 1-3 years of related sales experience within the food or beverage industry, preferably in craft beer sales and working within three-tier system.
  • Ability to manage complex sales, sales programs, and portfolios of initiatives through excellent influence and customer service skills.
  • Effective and persuasive communicator with outstanding presence, presentation and negotiation skills that constantly strives for simplicity and clarity.
  • Solid execution skills with a passion for getting into the details where appropriate to make effective decisions and drive results.
  • Cicerone Certified Beer Server certificate or higher desired.
  • Proficiency with Microsoft Excel, Word, PowerPoint, and Outlook.
  • Flexibility to travel as needed, including weekends where necessary to drive sales and connect with customers.
  • Regular travel required to retail accounts. Must have a clean Motor Vehicle Record and reliable transportation with vehicle insurance in good standing.

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