Marketing Manager

4 weeks ago


Upper Saddle River New Jersey, United States EarthCam Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at EarthCam. As a key member of our marketing department, you will be responsible for creating and implementing effective marketing strategies to promote our SaaS products and services.

Key Responsibilities
  • Develop and execute marketing campaigns to drive engagement and adoption of our SaaS products
  • Collaborate with our in-house creative team to create compelling advertising content and messaging
  • Manage media outreach and relationships with key industry press and product launches
  • Win strong industry placements for our SaaS products through paid and organic channels
  • Manage messaging, coordination, and logistics for integrated marketing campaigns
  • Stay up-to-date with the full range of EarthCam products and services, from consumer virtual tourism apps to professional imaging hardware and SaaS for construction
  • Drive SaaS engagement, increase adoption, reduce churn, and manage upgrade strategy throughout the customer journey
  • Create regular reporting and track health metrics for SaaS campaigns and media coverage
  • Support tradeshow and event management, ensuring messaging, demos, and displays are consistent with marketing strategy
  • Provide support for other marketing initiatives as required
  • Help devise and drive new tactics to reach multiple target customer personas
Requirements
  • Strong copywriting skills for advertising and technical content
  • Excellent, persuasive communication skills
  • Data-driven, detail-oriented, and meticulous approach
  • Experience driving successful SaaS initiatives
  • Team player with ability to work with cross-functional teams to drive growth and change
  • Relentlessly focused on producing high-quality, industry-leading content
  • Quick learner of industry vocabulary, target personas, and tone for multiple audiences
  • Organized, with ability to manage complex tasks and multiple priorities
  • Able to manage priorities and work to deadlines with accurate time management, planning, and communication
  • Enjoy fast-moving environments and quickly changing work prioritization
  • Methodical, determined, and comfortable dealing with C-Level executives
Qualifications
  • Bachelor's degree in Marketing, Communications, or other relevant field
  • 10+ years relevant experience in B2B or B2C marketing
  • Demonstrated experience leading successful marketing campaigns
  • Proficient in Microsoft Office applications
  • B2B digital marketing and lead generation experience is a plus
What We Offer
  • Excellent salaries, bonuses, benefits, and opportunities for development
  • Health insurance (single coverage 100% paid for by company)
  • Dental and vision insurance
  • 401K Plan (with aggressive company matching)
  • Paid time off, plus paid holidays
  • Regular free breakfasts, lunches, and snacks
  • Bicycles to ride around campus
  • Team BBQs and annual company Olympics

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