Public Relations Director
1 week ago
The Public Relations Director will be responsible for developing and implementing strategic communication initiatives to enhance the bank's reputation, manage its public image, and effectively communicate with key stakeholders - both internally and externally.
This role will involve overseeing the activities of the PR agency, managing media relations, creating compelling content, and supporting various communication channels to ensure consistent messaging and brand positioning.
Key Responsibilities- Develop and execute comprehensive PR, communications, and event strategies aligned with the bank's goals and objectives.
- Manage media relations activities, including press releases, media inquiries, and interviews, to secure positive coverage and manage reputational risks.
- Create engaging content for various channels, including press releases, newsletters, social media, website, and internal communications.
- Cultivate and maintain reciprocal relationships with journalists, local media, bloggers, chambers, and other key influencers to amplify the bank's messaging and increase visibility.
- Collaborate with internal stakeholders, including senior leadership, marketing, business/retail/mortgages, and compliance teams, to ensure consistency and accuracy of communications.
- Monitor industry trends, news, and public opinion to identify potential opportunities and risks, and develop proactive communication strategies accordingly.
- Prepare executives and subject matter experts for media engagements, speaking opportunities, and crisis communications.
- Measure and analyze the effectiveness of PR and communications efforts, and provide regular reports and insights to senior management and marketing team.
- Proven track record of successfully managing PR campaigns and media relations.
- Strong writing, editing, and presentation skills with attention to detail.
- Ability to think strategically, anticipate issues, and develop effective communication solutions.
- Excellent interpersonal skills with the ability to build relationships and collaborate with internal and external stakeholders.
- Proficiency in PR/communication tools and monitoring.
- Bachelor's degree in communications, public relations, journalism, marketing, or related field.
- Minimum of 10 years of experience in PR, communications, or related field, preferably in the financial services industry.
- Experience in managing PR agencies or external vendors is desirable.
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