Marketing Social Media Coordinator

1 month ago

Austin, Texas, United States Uptown Cheapskate Austin & San Marcos Full time
Job Title: Marketing Social Media Coordinator

Uptown Cheapskate Austin & San Marcos is seeking a creative and dynamic Marketing Social Media Coordinator to join our team and expand and improve our social media presence.

Job Summary:

We are looking for a highly motivated and experienced Marketing Social Media Coordinator to develop and implement an engaging social media strategy that resonates with our target audience, enhances brand visibility, and drives customer engagement.

Key Responsibilities:
  • Develop and execute a comprehensive social media strategy that aligns with Uptown Cheapskate's brand identity and business goals.
  • Monitor and analyze customer expectations according to past and current social media activity
  • Maintain, develop and optimize social media strategies and content for existing and emerging or developing platforms including but not limited to Instagram, TikTok, Facebook, X (formerly Twitter), and Pinterest.
  • Plan and develop social media campaigns
  • Craft compelling content and collaborate with the marketing team to design visually appealing graphics, photos, videos, and other multimedia content that captures the essence of Uptown Cheapskate's offerings and values.
  • Plan campaigns and post content across social media accounts
  • Engage with customers on different channels and respond to inquiries by monitoring and managing social media accounts on a daily basis, responding promptly to comments, messages, and inquiries from followers in a professional and customer-centric manner.
  • Analyze campaign KPIs
  • Transform key data into actionable insights for all stakeholders and assist in managing platform relationships. Utilize analytics tools to track and report on key social media metrics, such as engagement rates, follower growth, and click-through rates, and use insights to continuously refine the social media strategy.
  • Stay current with social media trends, best practices, and emerging platforms to ensure Uptown Cheapskate remains at the forefront of digital marketing. Make recommendations on poor-performing content and adapt accordingly.
  • Cultivate and maintain relationships with influencers, bloggers, and other relevant stakeholders to expand the brand's online presence and reach.
  • Manage social media advertising campaigns, optimizing performance and targeting to drive traffic to the store and website.
  • Communicate effectively to all stakeholders including senior management and content developers. Work with owners, management, staff and franchise partners to drive engagement, growth, and traffic
  • Schedule and manage marketing, including print, for all store-wide promos and events
Requirements:
  • Experience as a social media manager or a similar role
  • Experience in creating social media strategies
  • Knowledge of best practices for social media platforms including Instagram, TikTok, Twitter, Facebook. Familiarity with YouTube and others is a plus
  • Excellent verbal and written communication skills and work ethic
  • Creativity and ability to craft and/or develop engaging content
  • Time management skills, organization and the ability to multitask
  • Canva or like graphic design tools
  • AI integrated content design tools
Preferred Qualifications:
  • Obsession with creating impactful social media and video content is a must
  • Three years experience in professional content curation and social media marketing. Digital marketing, internet marketing or related fields are helpful.
  • Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience)
  • Proven experience as a Social Media specialist, coordinator, manager or similar role, preferably in the retail or fashion industry. Demonstrable track record of growing and retaining social audiences and driving traffic
  • Proficiency in social media platforms, content creation and analytics. Sound knowledge of key tools including but not limited to Meta Ad manager, Google analytics, etc.
  • Strong understanding of current social media trends, algorithms, and best practices.
  • Creative mindset with the ability to conceptualize and execute engaging visual and written content.
  • Excellent communication skills, both written and verbal.
  • Detail-oriented, with the ability to manage multiple tasks and priorities in a fast-paced environment.
  • Enthusiasm for sustainable fashion and the Uptown Cheapskate brand.
  • Basic graphic design and photo editing skills is a plus.
  • Knowledge of paid social media advertising is an advantage.
  • Experience optimizing CPC, audience retargeting & lead generation is a plus
Benefits:
  • Competitive salary and potential for performance-based bonuses.
  • Health insurance, 401k, PTO and other benefits available
  • Opportunity to contribute to the growth and success of an established retail brand.
  • Collaborative and supportive work environment.
  • Employee discounts on Uptown Cheapskate merchandise.
  • Professional development and growth opportunities.

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