Social Media Strategist

15 hours ago

Austin, Texas, United States YETI Coolers Full time
Job Title: Social Media Strategist

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILDTM.

Job Summary:

We are seeking a highly skilled Social Media Strategist to oversee social media campaigns from concept to execution. The ideal candidate will have a passion for social media and experience with new platforms like TikTok and Instagram Reels. They will be a highly collaborative team player and comfortable leading and contributing to cross-functional team brainstorm sessions.

Key Responsibilities:
  • Develop and execute social media strategies to support campaigns relating to YETI products, seasonal holidays, and brand storytelling.
  • Partner with Social Media and Creative Studio teams to ideate social-first concepts with an emphasis on video content.
  • Lead internal cross-functional team brainstorms to develop social story concepts for social-first content and extensions of creative brand campaigns.
  • Strategically plan social asset placements across the social channels; demonstrate understanding of the value each social channel plays for the YETI brand and community.
  • Collaborate with the Digital Video team to concept and create always on social-first video content for TikTok and Instagram Reels.
  • Draft and present tactical social media campaign strategies with thoughtful channel-specific executions.
  • Develop monthly and campaign social media performance reporting to understand channel health; develop insights and key learnings to inform the social strategy.
  • Contribute to the social media editorial calendar and oversee campaign execution.
  • Capture social media content at community events to integrate into social media content.
  • Draft social copy that adheres to the YETI social brand persona and writing style.
  • Collaborate on production of content during live events and campaign photoshoots.
  • Draft and schedule social media content through 3rd party platforms and native platforms.
  • Leverage social listening tools and collaborate with team to mine for trends that align with YETI's social media strategy, including user-generated content, real-time engagement opportunities, and key seasonal topics.
  • Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve. Be proactive in informing the team of social media trends and opportunities that directly support the YETI social media strategy.
Requirements:
  • Bachelor's Degree in Marketing or similar field.
  • At least 3+ years in social media or marketing experience at an agency or brand.
  • Demonstrate advanced knowledge in social media platforms and asset requirements (experience with utilizing TikTok on behalf of a Brand account is a plus).
  • Experience working with a wide range of creative formats including short-form video, photography, GIFs, and live videos.
  • Proven track record creating large-scale social campaigns, providing examples for reference.
  • Excellent writing skills and the ability to customize copy to specific activities/markets.
  • Comfort with working with data in Microsoft Excel.
  • Self-starter with the ability to succeed in a fast-paced, changing work environment.
  • Moves with a sense of urgency and comfort with managing deadlines.
  • Passion for the outdoors and/or YETI pursuits a plus.

YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our YETIzens. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/dei.html

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