Marketing Data Insights Specialist

4 days ago


Austin, Texas, United States Right Side Up Full time
Marketing Data Analyst

We are seeking an experienced analytics professional to join our Marketing team as a Marketing Data Analyst.

As a key member of the team, you will be responsible for uncovering growth opportunities, monitoring and reporting on key metrics, and helping to create a data-driven culture within the team.

You will deliver analysis and insights that will educate and influence optimizations and business decision-making.

You'll measure the success of our website and marketing channels to make recommendations about how to iterate and improve performance.

While you have expertise in analytics and analysis, you should have some knowledge of growth marketing and ecommerce to help make strategic business decisions.

This role is remote and will report to the Chief Marketing Officer.

This is NOT a full-time role at Right Side Up. This is a full-time, in-house role for our client.

Specific Responsibilities:

  • Be the key knowledge base of marketing and ecommerce data across web analytics, channel platform data, and our first-party data platforms.
  • Develop, build, and automate reports/dashboards across properties that provide insights and recommendations for growth opportunities (i.e. conversion analysis, performance marketing, engagement, traffic).
  • Support online A/B testing efforts through data reporting and statistical analysis to drive actionable insights.
  • Partner with development teams to design, develop, manage, and publish required GTM/GA tagging.
  • Execute ad-hoc requests for deep dive analyses of business performance to uncover opportunities for the team. This could include analysis on retention/crm, website conversion rate, paid media spend, and more.
  • Work alongside key stakeholders to deliver case studies/metrics recaps around the success of our campaigns and promotions.
  • Support KPIs and forecasting to support desired business targets.

What You'll Need:

  • Minimum of 3-5 years of experience analyzing performance through web analytics platforms and first-party data.
  • Proficient with web analytics tools including Google Analytics (GA4), Google Tag Manager, Google Data Studio, Heap, or like tools.
  • SQL proficiency a huge plus.
  • A proactive mindset with strong project management skills.
  • Able to multitask in a fast-paced environment with changing priorities.
  • Excellent oral and written presentation skills.


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