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Product Marketing Manager
1 month ago
Hanwha Vision America is seeking a highly skilled Product Marketing Manager to drive the success of our product introduction plan. As a key member of our marketing team, you will be responsible for launching new software and solutions, including managing all related activities such as digital communication, social media, asset development, content creation, and more.
Key Responsibilities:- Oversee end-to-end planning, coordination, and execution of Hanwha's product and solution introduction plan.
- Engage with key stakeholders, including customers and internal teams, to understand and enhance product positioning and value.
- Collaborate throughout the product lifecycle, working with teams from strategy and planning to QA and post-launch activities, to ensure a seamless customer journey.
- Develop product value propositions based on features and attributes and competitive market analysis, translating features and technology into meaningful customer benefits.
- Work closely with the HVA product management team to provide consultative expertise and insight based on customer, competitor, and market expertise.
- Develop and create strategic messaging frameworks and collateral to support field salespeople.
- Act as the evangelist, thought leader, technology expert, advocate, and brand ambassador for Hanwha products, solutions, and services.
- Identify, track, and measure KPIs to understand the impact of our go-to-market plans and strategies.
- Minimum of 5-7 years' experience in product management/product marketing capacity for an electronics, technology, or related industry.
- A 4-year degree from an accredited college or university in a technical field or related discipline. MBA a plus.
- Knowledge, understanding, and affinity for emerging technologies (e.g., AI and cloud).
- Passion, dedication, enthusiasm, creativity, extreme attention to detail, and intelligence.
- Ability to multi-task and handle multiple projects simultaneously while consistently setting and meeting deadlines.
- Excellent project management and communication skills.
- Keen understanding and constant awareness of how the company's events, product plans, and communications strategy map to the overarching corporate goals and mission.
- Exhibit great interpersonal skills that allow you to build relationships with coworkers, clients, and other parties in support of program objectives.
- Have the confidence to work closely with the company's senior leadership.
- Ability to adapt to a rapidly changing business environment while working with a certain level of ambiguity.
Hanwha Vision America is a precision technology company that has demonstrated consistent growth for over 40 years. As part of the Hanwha Group, a Fortune Global 500 company, we are one of the largest conglomerates in South Korea. With over 60 years of operation, The Hanwha Group has gained manufacturing expertise and in-depth market knowledge in producing the highest quality, precision products that serve the aerospace, defense, energy, and security industries.
We offer a comprehensive line of security and video surveillance solutions, including AI technology, cloud-based solutions, network cameras, a video management system, video and audio analytics, multi-sensor technology, and device integration with a host of 3rd party application providers. Our intelligent surveillance and vision solutions are used globally, securing people, property, and data across a range of industries, including retail, transportation, education, banking, healthcare, hospitality, airports, and more.
We are committed to providing equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
