Media Sales Executive

2 weeks ago


Huntsville, Alabama, United States Gray Television Full time
About Gray Television

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36% of US television households. We strive for excellence through technology upgrades and employee development.

About WAFF

WAFF is the dominant television and digital media station in the Tennessee Valley, serving its 11-county DMA and North Alabama's most trusted source for news and weather.

Job Summary

WAFF, Gray Television's NBC affiliate in Huntsville, AL, seeks a Media Executive to join our team of integrated marketing/advertising professionals. This role involves prospecting for new revenue opportunities, closing new business, and up-selling current clients.

Responsibilities
  1. Consistently prospect for new revenue opportunities
  2. Closely new business and meet sales goals set by WAFF
  3. Up-sell current clients by engaging them in the full product line of WAFF/Gray offerings
  4. Create custom solutions-driven campaigns that meet client needs across multiple media platforms
  5. Seek opportunities to expand relationships with clients by understanding their business needs and competitive landscape
  6. Make decisions and solve problems independently to support customer needs
  7. Use Matrix to manage day-to-day activity, pipeline, and forecasts
Qualifications
  • Bachelor's Degree
  • 2 years of Media Sales Experience or a background/education in Business
  • Excellent writing and communication skills
  • Ability to work independently and manage time effectively
  • Ability to use creativity to solve problems
  • Ability to develop campaigns and motivate others
  • A real desire to understand clients and their businesses
  • A thirst for ongoing learning: advertising, marketing, television, digital
  • Experience selling digital products/strategies including Targeted Video/Display, OTT, Paid Search, Email, and Social Media
  • Excellent knowledge of presentation software, MS Office products, and CRM software
  • Must meet the Gray Media driving requirements and have a valid driver's license
Equal Employment Opportunity

Gray Television provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.


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