Field Marketing Director

4 weeks ago


New Orleans, Louisiana, United States Copado Full time
About Copado

Copado is the leading DevOps platform for Salesforce and the cloud, empowering enterprises to scale end-to-end software delivery across multi-cloud environments.

Job Summary

The Field Marketing Director will create experiential events and pipeline programs that bring Copado's message to target personas across multiple verticals. Programs will be aligned to regional and segment-specific sales priorities and revenue targets.

Key Responsibilities
  • Develop and execute field events with partners and sales, managing logistics and strategy
  • Collaborate with Salesforce and SI partners and alliances managers to strategize and execute co-marketing pipeline generation campaigns
  • Build successful campaigns and events into repeatable programs
  • Own programs end-to-end in a fast-paced environment with excellent attention to detail and execution
  • Evaluate the ROI on programs and adjust tactics to drive true revenue results for the company
Requirements
  • 5+ years experience in a B2B SaaS field marketing or events role
  • Deadline-driven mindset with ability to manage multiple projects on your own
  • High comfort level communicating with various stakeholders across marketing, sales, customer success, product, executive leadership, and our customers
  • Experience in creating and implementing successful events and programs that generate high value, and high intent leads
About the Ideal Candidate

We are looking for a highly motivated and organized individual who is passionate about driving high-quality pipeline and has a knack for working across sales and marketing teams to drive collaboration.

Copado is a fast-growing scale-up, and field marketing is always evolving. We encourage innovation and experimentation with our sales partners. Comfort with ambiguity is required.



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