Data-Driven Marketing Senior Manager
3 weeks ago
About the Role:
We are seeking a highly skilled Data-Driven Marketing Senior Manager to join our team at Mars Incorporated. As a key member of our Consumer Data team, you will be responsible for leading a small team in driving growth through consumer data and madtech stacks.
Key Responsibilities:
- Lead consumer data strategy and initiatives for Mars Wrigley brands in North America, focusing on the US market.
- Partner with brand, media, and agencies to develop a pipeline of digital campaigns influenced and/or activated directly with consumer data.
- Develop a strategy for efficient execution of consumer data-driven activations across channels and stakeholders.
- Manage data-driven marketing specialists as they work within markets to execute campaigns.
- Partner with the data science lead to prioritize the backlog of data-driven activation analytics capabilities.
- Lead the team to manage and scale activations using Mars Wrigley's consumer data platform (CDP).
- Empower the team to lead KPI standardization and reporting to provide actionable insights and recommendations to stakeholders.
- Direct A/B and multivariate testing, integrating results into broader marketing strategies.
Requirements:
- Bachelor's degree preferred, but not required.
- 6 years of experience in digital marketing, performance marketing, or integrated marketing, ideally in CPG/Retail.
- 3 years of leveraging consumer data for marketing activations with direct experience on mar/ad tech platforms.
- Must have management experience, i.e., proven ability to lead and inspire a small team.
- First-hand knowledge and experience activating and measuring performance within walled garden platforms.
- Hands-on experience with DTC acquisition marketing initiatives.
- Experience with data concepts as they relate to digital engagement across paid and organic channels.
- Experience in orchestrating omni-channel campaign experiences using consumer data and performance measurement.
- Experience in campaign operations and/or agency experience a plus.
About Mars Incorporated:
Mars Incorporated is a global leader in treats and snacking with over 100 years of history. We are dedicated to positively impacting the planet through continually improving the way we source, make, and market our products. We offer a competitive salary and benefits package, including company bonus, and a chance to work with over 130,000 diverse and talented Associates guided by the Five Principles.
Equal Opportunity Employer:
Mars Incorporated is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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