Market Research Analyst

4 weeks ago

Newark, Delaware, United States PCEC Panasonic Consumer Electronics Comp Full time

Overview:

In this role, you will lead the market research efforts to uncover actionable insights that drive strategic business planning decisions. The ideal candidate will have a strong background in market research methodologies, data analysis, and a deep understanding of consumer behavior across diverse demographics.

The role requires a strong passion to use market insights to propel our business by empowering our teams with the knowledge they need to make more informed decisions for product sales and development and brand and marketing initiatives.

Responsibilities:

Utilize emerging technologies, tools, and techniques to conduct comprehensive market research to identify market trends, competitor analysis, and consumer behaviors.

Utilize both qualitative and quantitative research methods to gather and analyze data and translate complex data sets into clear, actionable insights and recommendations for product teams and senior management through visual, creative, and story-driven reporting that are easy to understand.

Lead the development and implementation of surveys, focus groups, and customer feedback mechanisms to capture insights.

Collaborate cross-functionally with marketing, brand experience, product development, and sales teams to align research findings with business objectives.

Monitor industry trends and market conditions to anticipate opportunities and potential risks.

Present findings and recommendations to stakeholders in a clear and compelling manner.

Manage vendor relationships and ensure quality and timeliness of deliverables.

Stay updated on emerging research trends and tools, including the use of AI in market research methods, to continuously improve research methodologies and offerings to key internal stakeholders.

Qualifications:

Bachelor's degree in Marketing, Business Administration, Statistics, or related field.

3-5 years experience in market research, customer insights, or a related analytical role.

Strong proficiency in research methodologies, statistical analysis, and data interpretation.

Experience with survey design, qualitative research techniques, and data visualization.

Excellent communication and presentation skills with the ability to distill complex information into actionable insights.

Ability to manage multiple projects simultaneously and under tight deadlines.

Ability to work independently and collaboratively in a fast-paced environment.

Proficiency in market research tools and software (e.g., Qualtrics, NPD, Tableau) is preferred.

Prior experience in consumer electronics, technology, or a related field is a plus.

BENEFITS & PERKS:

Panasonic prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your physical, emotional, financial, social, and environmental health.

WHO WE ARE:

Meet Panasonic At Panasonic, we are pioneering technologies that not only move us forward but also make a positive impact.

Your work here goes beyond conventional boundaries, aligning with our commitment to doing work that matters.

Whether it's in the realm of sustainable energy solutions or cutting-edge automotive technology, we provide an environment where innovative thinkers can soar.

Our dedication to addressing climate impact is ingrained in our approach, ensuring that we create technologies while actively working to reduce our environmental footprint.

Joining us means experiencing career growth in more ways than one, with opportunities for professional development and advancement.

At Panasonic, we care about what you care about, fostering a culture where your expertise contributes to the creation of technologies that not only move us but also drive positive change for the planet.

Be part of a team that values your contributions, encourages innovation, and actively contributes to shaping a more sustainable and technologically advanced future.

WE TAKE OPPORTUNITY SERIOUSLY:

At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging.

Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.

The salary or hourly wage range of $75,000-$90,000 is just one component of Panasonic's total package. Actual compensation varies depending on the individual's knowledge, skills, experience, and location.

This role may be eligible for discretionary bonuses and incentives.

Equal Opportunity Employer:

Panasonic is an Equal Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability status, protected veteran status, or any other characteristic protected by law.

All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.

Disclaimer:

Due to the high volume of responses, we will only be able to respond to candidates of interest.

All candidates must have valid authorization to work in the U.S.

Thank you for your interest in Panasonic.

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