Senior Marketing Automation Specialist

4 weeks ago

Newark, Delaware, United States PCONA Panasonic Connect North America Full time
Job Title: Senior Marketing Automation Specialist

At Panasonic Connect North America, we are seeking a highly skilled Senior Marketing Automation Specialist to join our team. As a key member of our marketing operations team, you will be responsible for managing and executing our marketing automation and email marketing campaigns across diverse business units.

Key Responsibilities:

  • Manage marketing automation and email marketing operations for diverse Panasonic Connect business units.
  • Build B2B customer journeys, develop audience lists, and manage the development, sending, and reporting of email nurturing campaigns in Sales Force Marketing Cloud.
  • Work with marketing stakeholders and agency partners on email templates, assets, nurture campaign workflows, and performance monitoring.
  • Manage and import contact and lead lists from different campaign sources leveraging both automated processes and manual processes.
  • Collaborate with IT and digital marketing teams to ensure digital campaigns are programmed and executed successfully to nurture customers and build our database.
  • Provide guidance and expertise on CRM automation to the team and ensure data compliance and best practices are applied to digital operations and database management.
  • Provide CRM data and email marketing performance dashboards to marketing and sales team as needed for QBRs and real-time analysis.
  • Archive historic campaigns, maintain good data hygiene, and manage sender profile to ensure deliverability and quality of campaigns.
  • Evaluate, maintain, and ensure CRM connections to Martech platform's functions across the technology stack.
  • Manage data connections from platforms and lead generation sources including but not limited to: website forms, chat bots, webinars, event applications, video, social media, paid media, and 3rd party data sources.
  • Partner with IT / Sales Force admin teams and vendors when need to ensure smooth exchange of data and reporting.
  • Propose new connections and data workflows to improve efficiency and digital operations.
  • Provide advice and suggestions to IT and digital transformation team, be the marketing automation subject matter expert.
  • Provide expertise on privacy regulations and data compliance.
  • Planning, vendor management, budgeting, and campaign reporting to ensure high performance digital operations and transparency into results.
  • Partner with vertical marketing, creative services, and digital marketing to develop impactful email marketing campaigns and CTAs.
  • Collaborate with inside sales and account managers to ensure CRM, email activities, and account-based marketing activities support the business.
  • Recommend and propose new data sources or ways of doing business to improve digital marketing KPIs

Requirements:

  • Bachelors degree in Marketing, Business or related field is required.
  • 5-10 yrs. of CRM, email marketing automation, and digital marketing operations experience with a proven track record of delivering business results.
  • Thorough knowledge of marketing automation, email marketing operations, and lead nurturing best practices, as well as strong project management skills is required. Experience managing campaigns inside a CRM platform is required.
  • Experience architecting and executing campaigns in Sales Force is preferred, but not required.
  • Experience with other marketing platforms, managing 3rd party connections, or CRM tools is preferred (iCapture, On24, ZoomInfo, Zapier, Demand Tools, HubSpot).
  • Fundamental knowledge of common privacy and data regulations (GPDR, CAN-SPAM/CCPA) is required.
  • Experience in B2B or B2C demand generation, customer engagement, and applying marketing automation strategies to improve pipeline outcomes.

What We Offer:

  • High Performance Culture
  • A focus on Diversity, Equity and Inclusion
  • Teamwork and Collaboration
  • Rewards and Recognition
  • Learning & Development Opportunities Across Multiple Business Units
  • Competitive compensation packages
  • Hybrid work model
  • Comprehensive benefits
  • Paid Parental Care Leave
  • Educational Assistance
  • Volunteer time off
  • Total Well Being Program
  • Employee Referral Program

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