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Senior Vice President of Lifestyle and Fashion Marketing

2 months ago

New York, New York, United States AZIONE Full time
AZIONE IS SEEKING A SENIOR VICE PRESIDENT IN THE LIFESTYLE AND FASHION SECTOR

About AZIONE: Established in 2010, AZIONE transcends the traditional PR agency model. We focus on amplifying brands through our proactive strategies, transforming nascent companies into recognized names, and altering consumer perceptions of established entities. Acknowledged by industry leaders, we take pride in our extensive history of cultivating some of the most relevant brands today.

Position Overview: AZIONE is in search of a seasoned professional to step into the role of Senior Vice President within our Lifestyle and Fashion division. The ideal candidate will have over 8 years of pertinent experience, showcasing exceptional problem-solving abilities and a creative approach.

Key Responsibilities:

Client Engagement & Development
  • Manage the expansion of the client portfolio, actively identifying and converting business development, editorial, partnership, and talent opportunities to enhance AZIONE's influence.
  • Collaborate with senior leadership to formulate and implement client development strategies, ensuring organic growth.
  • Drive new business initiatives, including proposal development and client presentations.
  • Facilitate introductions to new business opportunities and industry partnerships.
  • Assist in forecasting team structuring needs aligned with client demands and growth prospects.
  • Serve as a source of inspiration for clients, bringing expertise and insights to all engagements.
  • Ensure all accounts maintain a positive standing.
  • Lead client communications, spearheading editorial opportunities and brand collaborations.
  • Conduct in-person meetings and calls with clients in collaboration with senior account leads.
  • Participate in media briefings with clients as necessary.
  • Draft scopes of work and contracts to streamline the onboarding process for new clients.

Strategic Insight
  • Consistently pitch across client priorities to secure business features and articulate marketplace differentiation.
  • Oversee the curation of editorial and brand partnership opportunities while managing influencer programming for client projects.
  • Design and execute comprehensive PR campaigns that align with clients' marketing strategies.
  • Ensure media coverage and messaging align with clients' strategic goals and brand guidelines.
  • Implement business communication strategies for significant announcements and transitions.
  • Draft high-level scopes of work, pitches, and press materials as required.
  • Oversee the execution of brand partnerships.

Commitment to Excellence
  • Continuously expand a network of influential media, brand partners, and influencers.
  • Stay informed on emerging technologies and trends to assess brand relevance.
  • Maintain best practices in reporting to highlight the impact of executed campaigns.
  • Ensure quality assurance on all client-facing materials.
  • Proactively address potential issues for assigned clients.

Leadership
  • Exhibit professionalism and respect, setting a positive example for the team.
  • Mentor and inspire account teams to achieve successful outcomes.
  • Define account team roles and responsibilities to ensure client success.
  • Foster a positive team culture and collaboration between departments.
  • Encourage team growth through performance reviews and development strategies.
  • Contribute to agency-wide initiatives and mentoring programs.
  • Develop tools and techniques to empower team members in their professional growth.
  • Display integrity and reliability to build trust with clients and colleagues.
  • Recognize and appreciate the contributions of colleagues and partners.

Benefits:
  • Competitive salary range based on experience.
  • Comprehensive medical and dental coverage.
  • Opportunities for bonuses and commissions.
  • Flexible summer hours.
  • Retirement benefits.