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Vice President of Performance Marketing

1 month ago

Austin, Texas, United States iHeartMedia Full time
About the Role

iHeartMedia is seeking a seasoned professional to lead our Performance Marketing initiatives as Vice President of Performance Marketing. This role will be responsible for building and maintaining strategic partnerships with key decision-makers and influencers at partner brands, emphasizing iHeartMedia's performance marketing capabilities.

Key Responsibilities
  • Create demand for iHeartMedia's performance marketing solutions, including digital, broadcast streaming, and podcasting.
  • Achieve revenue targets by increasing revenue spend per account and managing prospects, focusing on performance marketing outcomes.
  • Develop new partnership relationships through networking, research, and capabilities presentations to new partner brands, showcasing our performance marketing strengths.
  • Implement and oversee campaign measurement and optimization strategies to ensure maximum effectiveness and ROI, with a focus on performance marketing metrics.
  • Analyze performance data and provide insights to improve future campaigns, emphasizing performance marketing results.
  • Manage all aspects of client partnerships, both internally and externally, for each assigned enterprise partner, emphasizing iHeartMedia's role as a steadfast performance marketing partner.
  • Collaborate with internal teams to create world-class presentations for new and existing pursuits, showcasing our performance marketing capabilities.
  • Oversee and manage the sales and fulfillment process for every campaign, including digital, broadcast streaming, and podcasting, ensuring top-tier performance marketing results.
  • Work collaboratively with both internal and external partners to deliver all elements of every client campaign, focusing on performance marketing outcomes.
  • Maintain a deep understanding of all owned and partner assets, with a strong emphasis on digital and audio performance marketing channels.
  • Identify and solicit new enterprise partners, particularly top media spenders, and maintain a robust pipeline of potential partners, highlighting our performance marketing strengths.
  • Continuously explore new trends in marketing, especially audio performance marketing, to enhance campaign proposals and effectiveness.
Requirements
  • Proficient in Microsoft Office suite and social networking platforms.
  • Strong understanding of marketing terminology and market delivery analysis, with a focus on digital and audio performance marketing.
  • Ability to plan, organize, set priorities, and multitask in a fast-paced environment.
  • Strategic-minded hunter, consensus builder, and high-command individual who excels in complex project-based business.
  • Persuasive communication skills: verbal, written, and presentation.
  • Independent, self-motivated, competitive, and assertive.
  • Strong problem-solving and analytical skills.
  • Stress tolerance, especially with tight deadlines and financial pressures.
  • Flexibility and creativity.
  • Professional appearance.
  • 5+ years working for or with top media spenders and advertising agencies, with experience in digital and audio performance marketing.
What We Offer
  • Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.
  • In addition to salary, this position is also eligible for commissions.
  • $160,000 - $200,000
  • Location: VIRTUAL, NY
  • Position Type: Regular
  • Time Type: Full time
  • Pay Type: Salaried
About iHeartMedia

iHeartMedia is the number one audio company in America, reaching 90% of Americans every month. We're the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.