Senior Vice President, Marketing

3 weeks ago

Austin, Texas, United States Tricentis GmbH Full time

As a Senior Vice President, Marketing at Tricentis GmbH, you will be responsible for developing and executing comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for our quality engineering platform.

Key responsibilities include leading the development of compelling product and platform messaging, positioning, and value propositions that resonate with target audiences and differentiate Tricentis in the market.

You will collaborate closely with cross-functional teams, including product management, sales, marketing, and customer success to align product and go-to-market strategies and ensure successful product launches and campaigns.

Additionally, you will conduct market and customer research and analysis to identify market trends, customer needs, and competitive insights, and use these insights to inform product and marketing strategy.

You will define and oversee the creation of high-impact marketing assets, including sales collateral, presentations, case studies, whitepapers, and website content, to support product launches and ongoing marketing campaigns.

Furthermore, you will drive thought leadership initiatives to establish Tricentis as a trusted authority in software testing/quality engineering space, including speaking engagements, webinars, blog posts, and industry reports.

You will develop and manage relationships with key industry influencers, analysts, and partners to amplify Tricentis' message and extend our reach in the market.

Finally, you will measure and analyze the effectiveness of product marketing programs and initiatives, and use data-driven insights to optimize strategies and drive continuous improvement.

As a leader, you will provide guidance and mentorship to the product marketing team, fostering a culture of collaboration, innovation, and excellence.

Requirements:

Qualifications:

Bachelor's degree in computer science, engineering, marketing, or related field.

15+ years of experience in product marketing, with a proven track record of success in B2B software or technology industries.

Specific experience in software testing and quality engineering is preferred.

Expertise with enterprise technology, including major ERP solutions (SAP, Oracle, etc), popular business applications (Salesforce, Workday, etc), as well as custom application/web/mobile development.

Deep understanding of product marketing principles and best practices, with experience developing and executing go-to-market strategies for complex software solutions.

Proven leadership and people management skills, with experience building and leading high-performing teams.

About Tricentis:

Tricentis GmbH is a global leader in continuous testing and quality engineering. Our AI-based, continuous testing portfolio of products provides a new and fundamentally different way to perform software testing.

It addresses both agile development and complex enterprise apps, enabling enterprises to accelerate their digital transformation by dramatically increasing software release speed, reducing costs, and improving software quality.

Widely credited for reinventing software testing for DevOps, cloud, and enterprise applications, Tricentis has been recognized as a leader by all major industry analysts, including Forrester, Gartner, and IDC.

Tricentis has more than 3,000 customers, including the largest brands in the world, such as McKesson, Allianz, Telstra, Dolby, and Vodafone.

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