Global Product Manager

1 week ago

San Jose, California, United States Sony Full time
Job Title: Global Product Manager - CRM and Digital Marketing

Sony Biotechnology Inc., a leading provider of advanced flow cytometry analysis and sorting technology, is seeking a highly skilled Global Product Manager - CRM and Digital Marketing to join their team. Based in San Jose, California, the company supplies products to private and public research institutions, pharmaceutical and biotechnology companies, and large medical centers.

Job Summary:

The Global Product Manager - CRM and Digital Marketing will have dual responsibility to support CRM operations to deliver productivity, efficiency, and automation in Sales operations to accelerate growth and will also work on development of Digital marketing strategies to be executed across multiple channels and track effectiveness through meaningful KPIs to optimize ROI. This role will have a focus on improving customer acquisition and retention and oversee the transformation of the current online experience.

Key Responsibilities:
  • Lead implementation efforts for the organization's investments in sales force effectiveness and manage functions essential to sales force productivity.
  • Develop close collaboration with internal stakeholders to ensure the appropriate objectives and priorities are shared within the Sales organization and Customer service.
  • Monitor and improve eCommerce performance, to improve Leads and funnel performance to improve profitability and increase efficiency.
  • Manage and support use of CRM tools with sales teams including leading needed training and manage activities of CRM implementation team.
  • Within the Marketing function, this role will lead the effective implementation of Marketing automation and leverage reporting and analytics to improve customer engagement, working with the Marketing Communications Program managers and Web marketing manager.
  • Collaborate with internal teams to optimize user experience and campaign performance through aligned content creation and messaging.
  • Partner with regional teams to align SEM and SEO strategies by identifying in-market keyword opportunities through continued strategic monitoring.
  • Measure and report performance of the digital assets and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights.
Requirements:
  • Requires a Bachelor's degree with 5+ years of experience in digital marketing and Sales Operations OR equivalent.
  • Requires a minimum of 3+ years' experience in a digital marketing environment in the Life Sciences sector.
  • Must have experience in B2B marketing, particularly in marketing automation, CRM, website transformation projects, and SEM/SEO technologies and tools.
  • Possesses a strong understanding of usability best practices, related to web/ digital marketing and eCommerce. Ideally the candidate will have an understanding of the best practices related to CRM, website design, UX, organic and SEO.
  • Have experience working closely with/managing external agencies and contractors.
  • Strong integrated marketing, communications skills including research, analytical skills, data, management and project management.
  • Have a deep understanding of analytics and uses these key insights to shape Digital Strategies to include leveraging Data for decision-making.
  • Ability to manage complexity and coordinate across a number of stakeholders while meeting deadlines.
What We Offer:

Sony Biotechnology Inc. offers a comprehensive benefits program that includes medical, prescription drug, dental, and vision coverage, employee assistance plan, fertility benefits, basic and supplemental life insurance, voluntary benefits, short-term & long-term disability plans, paid parental and caregiver leave, 401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting, education assistance and student loan programs, time off, referral bonuses, matching gift program, employee business resource groups, special discounts on Sony products, employee stock purchase plan, and annual incentive bonus.

The anticipated annual base salary for this position is $120,000 to $160,000. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Sony Biotechnology Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.

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