Global Product Marketing Manager

7 days ago

San Jose, California, United States Tik Tok Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team and lead our global Responsibility marketing initiatives. This is a critical role that requires strong partnerships with cross-functional and regional teams to accelerate adoption and increase understanding of our key product verticals of Trust, Safety, and Privacy, across audiences and countries.

The ideal candidate will bring a depth of functional product marketing expertise along with a proven track record of close partnership with product managers. Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building storytelling and product marketing will be a plus.

Key Responsibilities
  • Help shape and promote important Trust and Safety narratives, programs, and product launches globally
  • In collaboration with cross-functional teams, execute Trust & Safety product marketing roadmaps, set measurable results, own user & competitive insights, shape product & external messaging, and execute across channels
  • Work cross-functionally to improve the visibility of Trust & Safety and product marketing efforts; developing a continuous flow of communication among relevant teams
  • Be the voice of Product to Marketing, and the voice of Marketing to Product: drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in local markets
  • Spearhead global consistency in product marketing launch strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go-to-market plans
  • Work with our research and insights teams to deliver deep audience & competitive insights to be used in product decision making
  • Partner closely with leaders in product, marketing, PR, public policy, operations, strategy, and finance to ensure seamless cross-functional coordination. Be the glue between teams and our users
Qualifications
  • Passionate about TikTok and our mission
  • Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization
  • Experience conceptualizing, planning, and launching marketing campaigns, and driving awareness & adoption of new products and services; owning and achieving key performance indicators
  • A creative approach and fresh ideas to build marketing campaigns around product
  • Strong project management skills, able to work on multiple projects simultaneously
About Us

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws.

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