Digital Marketing Specialist

4 days ago


Fort Washington, Pennsylvania, United States Shellpoint Mortgage Servicing Full time
Job Title: CRM Marketing Specialist

At Shellpoint Mortgage Servicing, we're seeking a talented CRM Marketing Specialist to join our team. As a key member of our marketing department, you'll play a crucial role in crafting compelling email campaigns that engage our target audience, drive conversions, and enhance brand awareness.

Key Responsibilities:
  • Email Content Creation: Develop persuasive and targeted email content tailored to various customer segments and campaign goals.
  • Campaign Management: Execute end-to-end email marketing campaigns, including planning, segmentation, testing, business approvals.
  • Data Analysis: Utilize analytics tools to measure campaign effectiveness, track key performance metrics (KPIs), and optimize future email campaigns based on insights.
  • List Management: Manage email distribution lists, ensuring data hygiene, segmentation, and compliance with servicing distribution regulations.
  • Automation: Implement marketing automation workflows to improve efficiency and deliver personalized customer experiences.
  • Collaboration: Work closely with the creative team, content writers, and marketing managers to align email campaigns with overall marketing strategies and brand messaging.
  • Reporting: Generate regular reports on email campaign performance, providing actionable recommendations for continuous improvement.
Requirements:
  • Education: High school diploma or equivalent, required. Bachelor's degree in Marketing, Communications, Business, or a related field, preferred.
  • Experience: 2-4 years proven experience in email marketing or digital marketing roles.
  • Skills: Proficiency with email marketing platforms (e.g., SendGrid, Salesforce Marketing Cloud). Strong analytical skills with the ability to interpret data and trends. Excellent written communication skills and attention to detail.
What We Offer:
  • Competitive Salary: We offer a competitive salary and benefits package, including medical, dental, and vision insurance, 401(k) plan with company match, and employee assistance program.
  • Opportunities for Growth: We're committed to helping our employees grow and develop their careers, with opportunities for advancement and professional development.
  • Collaborative Work Environment: Our team is passionate about delivering exceptional results, and we're looking for someone who shares our commitment to excellence.


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