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Digital Marketing Specialist

2 months ago

Fort Washington, Pennsylvania, United States Shellpoint Mortgage Servicing Full time
Job Description

**Job Summary:**

We are seeking a highly skilled Digital Marketing Specialist to join our team at Shellpoint Mortgage Servicing. As a Digital Marketing Specialist, you will be responsible for crafting compelling email campaigns that engage our target audience, drive conversions, and enhance brand awareness.

Key Responsibilities:

  • Email Content Creation: Develop persuasive and targeted email content tailored to various customer segments and campaign goals.
  • Campaign Management: Execute end-to-end email marketing campaigns, including planning, segmentation, testing, business approvals.
  • Data Analysis: Utilize analytics tools to measure campaign effectiveness, track key performance metrics (KPIs), and optimize future email campaigns based on insights.
  • List Management: Manage email distribution lists, ensuring data hygiene, segmentation, and compliance with servicing distribution regulations.
  • Automation: Implement marketing automation workflows to improve efficiency and deliver personalized customer experiences.
  • Collaboration: Work closely with the creative team, content writers, and marketing managers to align email campaigns with overall marketing strategies and brand messaging.
  • Reporting: Generate regular reports on email campaign performance, providing actionable recommendations for continuous improvement.

Requirements:

  • Education: High school diploma or equivalent, required. Bachelor's degree in Marketing, Communications, Business, or a related field, preferred.
  • Experience: 2-4 years proven experience in email marketing or digital marketing roles.
  • Skills: Must have experience with Salesforce Marketing Cloud. Experience with building journeys in Salesforce Marketing Cloud required. Strong analytical skills with the ability to interpret data and trends. Excellent written communication skills and attention to detail.

What We Offer:

  • Competitive Salary: We offer a competitive salary and benefits package.
  • Opportunities for Advancement: We are committed to helping our employees grow and develop their careers.
  • Collaborative Work Environment: We have a dynamic and collaborative work environment that encourages teamwork and innovation.