Digital Media Strategist

4 weeks ago

Dallas, Texas, United States PMG Full time
Job Overview

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.

The Social team at PMG serves as equal parts social strategists and paid media planners and buyers, that specialize in a dynamic, expanding market. Social collaborates daily with PMG's media, strategy, creative and technology teams to deliver full-funnel marketing strategies, support integrated planning, and optimize our clients' digital performance. We are a cohesive team and work together daily to exceed expectations for our client brands and provide superior results through innovation and a commitment to excellence.

We are seeking a Paid Social Senior Manager to drive the success of paid social strategy, innovation, and performance for our client brands. As a key member of our team, you will be responsible for leading tactical execution and optimization of Social programs, and be responsible for optimizing, implementing, and analyzing marketing activities.

Key Responsibilities
  • Lead creative and messaging strategies that adhere with platform best practices and client goals
  • Define strategies for campaign structuring, targeting, and other facets of paid social in accordance with client goals
  • Monitor and evaluate client results and social performance and provide cross channel recommendations to maximize revenue and investment for clients
  • Manage a team of Social professionals and deploy resources to maximize individual potential & client impact
  • Coach junior team members on how to perform daily account management on Meta, TikTok, Snap, Pinterest and other Social platforms for retail clients
  • Drive adoption of PMG's proprietary technology platform Alli within account, and provide product recommendations that can be leveraged across PMG
  • Integrate highly technical solutions to create custom solutions for clients to drive business results
  • Evaluate resource needs across Social needs and identify opportunities to maximize impact
  • Serve as the key point of contact platform representatives leading innovation, testing and learning roadmaps and measurement plans
Requirements
  • 6+ years of progressive experience working in digital media and paid social where you were responsible for social media strategy, planning and buying; maintaining multi-million-dollar client budgets; driving implementation and execution; and leading reporting and optimization
  • 3+ years of management experience in digital with responsibility for people leadership, training, and career coaching for technical and soft skills
  • Ability to use Excel and other data analysis tools (SQL is preferred, but not required) for ongoing and ad hoc data reporting, and present data stories and insights for other PMG teams, client representatives, and our platform partners for continuous improvement
  • Experience leading client relationships and communicating with client executives
  • Experience working in collaboration with social influencer teams, building out cohesive paid social and influencer strategies
About PMG

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for HumansTM. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Named to Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company's Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row.

We believe in taking care of ourselves and each other so that we continuously improve in every way. We'd love to get to know you and share more about why we love PMG and the work we do.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.

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