Digital Content Creator, Social Media Specialist

4 weeks ago


Dallas, Texas, United States Wasserman Media Full time

Wasserman Media is a global leader in sports, music, entertainment, and culture. We represent many of the world's most iconic sports and entertainment figures, musical artists, brands, and properties, empowering them to shape culture and captivate audiences worldwide.

Our team is committed to serving our clients, colleagues, and community with exceptional insight, influence, and creativity, while making a positive and lasting impact.

We support our employees' professional aspirations, with a rich internal culture where curiosity is rewarded. We offer our people multiple learning and development programs throughout the world.

This role involves creating and managing social media content, executing campaigns, and engaging with followers to build a strong online presence.

The ideal candidate will have deep knowledge of social media from a business and consumer perspective, including advanced knowledge of X, Instagram, TikTok, YouTube, Snapchat, and Facebook.

Key responsibilities include:

  • Developing engaging and creative content for various social media platforms, including text, images, videos, and graphics, tailored to our creators' brands and campaign goals.
  • Assisting in managing and scheduling posts across multiple social media accounts, ensuring consistent and timely updates.
  • Helping plan and execute social media marketing campaigns, including influencer collaborations, brand partnerships, and promotional events.
  • Monitoring social media channels for interactions, responding to comments and messages, and engaging with followers to build and maintain a strong online community.
  • Tracking and analyzing social media performance metrics, such as engagement rates, reach, and follower growth, to assess the effectiveness of campaigns and strategies.
  • Conducting research on current social media trends, competitor activities, and industry developments to provide insights and support strategic planning.
  • Working with creators and business expansion team to brainstorm and develop new content ideas and marketing strategies that align with the agency's objectives and client needs.
  • Providing general administrative assistance related to social media activities, including organizing content calendars and preparing reports.
  • Staying updated on emerging social media trends and tools, and suggesting innovative approaches to enhance our creators' online presence.
  • Gathering and analyzing feedback from social media audiences to identify opportunities for improving content and engagement strategies.

We are an equal opportunities employer and welcome applications from diverse candidates. Please note that we do not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.



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