Marketing Director

3 days ago

Scottsdale, Arizona, United States Open Network Exchange Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at Open Network Exchange. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to promote our business, services, and products.

Key Responsibilities
  • Collaborate with cross-functional teams to develop go-to-market strategies for new and existing products and programs.
  • Create campaign assets, including templates, content, segmentation, and database management.
  • Drive multi-channel traffic and sales while maintaining a strong connection between customers and our programs, products, and services.
  • Support key marketing operation initiatives, such as lead management, lead nurturing, lead scoring, and data integrity.
  • Align initiatives with our strategic marketing growth areas to acquire new customers, increase customer engagement, deliver on brand promise, and drive sales.
  • Develop and ensure multi-channel integrated campaigns and attribute revenue to assigned campaigns.
  • Coordinate with the sales team and other departments to produce effective strategies.
  • Plan, execute, and optimize integrated digital campaigns and initiatives through marketing automation software.
  • Analyze data to evaluate the success of marketing efforts and identify opportunities to improve marketing effectiveness through better audience segmentation, techniques, and processes.
  • Partner with the analytics and insight teams to design, forecast, test, implement, report, measure, and evolve lifecycle marketing programs.
  • Create, implement, and maintain KPI dashboards and reports.
Requirements
  • Bachelor's Degree in Marketing, Communication, or Business (preferred but not required).
  • 4-6 years of related experience in customer, loyalty, or marketing strategy, lifecycle marketing, or business strategy within a fast-paced multi-channel organization.
  • Experience working with marketing automation platform(s) required, Hubspot preferred but not required.
  • Experience in developing lifecycle marketing plans and strategies in collaboration with cross-divisional partner teams and outside resources.
  • Experience working with content and creative teams, including design and copywriting functions.
  • Experience in travel industry preferred, but not required.
  • Experience leveraging data to inform business decisions.
  • Passion for learning and continuous improvement.
  • Innovative thinking, and sound judgment in solving problems.
  • Strong organizational skills and ability to meet deadlines in a fast-paced environment.
  • Excellent communication skills.
About Open Network Exchange

We are a passionate, dynamic team coming together from a wide range of backgrounds to create innovative solutions for our business partners and build cool stuff.

You will work with a world-class team of creative, supportive, entrepreneurial, and results-driven co-workers.

You'll work hard both as an individual contributor and a team member, but at the end of the day you and your work will matter.

You also will have the opportunity shape our company and directly impact the future of our business.

What We Offer
  • Exclusive Team Member Travel Discounts
  • Affordable Medical Insurance
  • 100% Employer Paid Dental and Vision Insurance
  • HSA with Company Contribution
  • 401(k)
  • Basic and Voluntary Life & AD&D
  • Pet Insurance
  • Covered Parking
  • Hybrid Work Schedule

Open Network Exchange is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.

We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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