Strategic Programmatic Advertising Specialist

3 weeks ago


Philadelphia, Pennsylvania, United States CMI Media Group Full time
Key Responsibilities:

• Develop and implement programmatic advertising strategies aligned with client goals and objectives in collaboration with cross-functional teams.
• Oversee end-to-end programmatic campaign execution, including setup, optimization, and performance analysis across various DSPs and platforms.
• Utilize data analysis tools and techniques to derive actionable insights, optimize campaign performance, and provide strategic recommendations to clients.
• Develop and implement audience targeting strategies to maximize campaign effectiveness and reach specific healthcare audiences.

• Stay up-to-date on the latest programmatic advertising trends, technologies, and best practices to ensure CMI Media Group remains at the forefront of industry innovation.
• Work closely with internal teams, including media planning, analytics, and creative, to ensure seamless integration of programmatic strategies with overall media plans.
• Act as a key point of contact for programmatic-related inquiries, providing regular updates, insights, and performance reports to clients.

Qualifications:

• 4+ years of hands-on experience in programmatic advertising, preferably within the healthcare or pharmaceutical industry.
• Proficiency in using DSPs, ad exchanges, and other programmatic platforms. Trade Desk experience is preferred.
• Strong analytical skills with the ability to interpret and translate data into actionable insights.
• Excellent communication and presentation skills.
• Detail-oriented with a proactive and collaborative approach.

About Us:

CMI Media Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

We will not accept resumes or candidate submittals from employment agencies or outside recruiters.

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