Digital Advertising Specialist

3 weeks ago

Philadelphia, Pennsylvania, United States Printfresh Full time

About Printfresh

Printfresh is a vibrant, creative brand that specializes in beautifully designed pajamas, apparel, and lifestyle products. With a focus on whimsical, hand-drawn prints and sustainability, we aim to deliver a joyful, personal experience to our customers. Our team thrives on creativity, collaboration, and the love of all things patterned.

Printfresh's Core Values

  • Do the Right Thing
  • Just Say It
  • Do What It Takes
  • Just Off-Center
  • Customer-Centric
  • Learning Oriented

About the Job

We are seeking an organized, results-driven Digital Advertising Specialist to join our marketing team. This role will be responsible for creating and optimizing digital advertising content across multiple platforms, including Meta, TikTok, Google, and more. The ideal candidate will possess a deep understanding of digital marketing trends, a creative mindset, and the ability to strategically craft and test compelling content that resonates with our target audience to drive performance.

Key Responsibilities:

  • Content Planning: Manage a content calendar for digital ads, ensuring all campaigns are delivered on time and optimized for each platform. Create clear briefs for designers and copywriters.
  • Content Development: In collaboration with the creative and paid media teams, plan and execute 3-5 new content concepts per week with 30-40 variations.
  • Testing & Iteration: Conduct and track creative tests to identify high-performing design and messaging variations, testing new ideas and iterating on existing concepts. Optimize creatives accordingly to noticeably increase sales and performance KPIs.
  • Audience Targeting: Work with the paid media team to understand audience segments and develop content that speaks directly to customer personas and behaviors.
  • Collaboration & Management: Work closely with the paid media, creative, and merchandising teams to ensure ad calendar follows launch dates, promos, and stock availability, and quickly react to creative needs as they arise. Assist in the management of external partners, providing creative direction and feedback.
  • Analytics & Reporting: Track and analyze campaign performance using tools like Google Analytics, Northbeam, and Meta Ads Manager. Generate strong insights to drive creative thinking and provide actionable insights to optimize strategies.
  • Trend Analysis: Stay up-to-date with industry trends and emerging digital marketing strategies to keep content fresh and competitive. Conduct competitor research for inspiration and trend insight.
  • Graphic Design: As needed, make small graphic design edits and assist in the production of high-quality, on-brand content using Adobe Creative Suite or Canva.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • 3-5 years of experience in digital marketing, content strategy, or advertising, with a focus on paid media content creation.
  • Proven experience developing content strategies and ad creatives for paid social (Meta, Pinterest, TikTok).
  • Highly creative with a strong understanding of brand identity, messaging, and visual storytelling. Must possess a strong attention to detail.
  • Clear understanding of digital advertising metrics (CPM, CPC, CPA, ROAS) and how to use them to guide content decisions.
  • Experience with A/B testing and optimizing ad content based on data-driven insights.
  • Proficiency in marketing tools (Google Analytics, Meta Ads Manager) and familiarity with design software (Adobe Creative Suite, Canva). Video editing software is a plus.
  • Strong organizational and project management skills, with the ability to multitask and prioritize effectively in a fast-paced environment.
  • Knowledge of SEO principles is a bonus.

Why Work with Printfresh?

  • Join a fast-growing, creative team dedicated to pushing the boundaries of fashion and design.
  • Be a key player in driving our digital advertising efforts and shaping how the Printfresh brand is presented to the world.
  • Work in an environment that encourages innovation, collaboration, and professional growth.

How to Apply

  • If you're passionate about cultivating community for brands, we'd love to hear from you. Interested candidates should submit their resume and a cover letter telling us why you want to work with us.
  • Printfresh is an equal opportunity employer and values diversity in the workplace.

Requirements

  • Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • 3-5 years of experience in digital marketing, content strategy, or advertising, with a focus on paid media content creation.
  • Proven experience developing content strategies and ad creatives for paid social (Meta, Pinterest, TikTok).
  • Highly creative with a strong understanding of brand identity, messaging, and visual storytelling. Must possess a strong attention to detail.
  • Clear understanding of digital advertising metrics (CPM, CPC, CPA, ROAS) and how to use them to guide content decisions.
  • Experience with A/B testing and optimizing ad content based on data-driven insights.
  • Proficiency in marketing tools (Google Analytics, Meta Ads Manager) and familiarity with design software (Adobe Creative Suite, Canva). Video editing software is a plus.
  • Strong organizational and project management skills, with the ability to multitask and prioritize effectively in a fast-paced environment.
  • Knowledge of SEO principles is a bonus.

Benefits

  • This is a full-time position in our Philadelphia office, with a hybrid schedule. In-office days are Tuesday-Thursday.
  • Health benefits
  • Paid time off
  • 401(K) plan with company match
  • Employee discount

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