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User Journey Analyst

2 months ago

Lehi, Utah, United States Chatbooks Full time
About the Role

We are seeking a skilled Marketing Web/Customer Optimization Specialist to join our marketing team at Chatbooks. The ideal candidate will be focused on enhancing the user journey from first impression to purchase, ensuring a seamless and optimized experience across our website and mobile apps.

Key Responsibilities
  • Testing Framework, Strategy, and Results Communication:
    • Develop and implement a comprehensive testing framework to drive continuous improvement in user experience and conversion rates.
    • Present findings and recommendations to senior leadership and other key stakeholders.
    • Utilize data analytics tools to track, analyze, and interpret user behavior and test results.
  • SEO Mindset for Organic Landing Pages:
    • Apply SEO best practices to optimize organic landing pages for search engines and user experience.
    • Ensure that organic landing pages are effectively driving traffic and conversions.
    • Partner with the creative director and director of content and community to conduct A/B testing on the homepage.
  • A/B Testing Creative in Partnership with Digital Marketers:
    • Develop and execute A/B testing strategies for creatives in collaboration with digital marketing teams.
    • Analyze test results to determine the most effective creatives for driving conversions and user engagement.
  • Landing Page Testing for User Journey:
    • Design and implement A/B tests for landing pages and App Store screens to optimize the user journey from paid ads to purchase.
    • Continuously monitor and refine landing pages to improve conversion rates and user experience.
  • Collaboration with Creative and Product Teams:
    • Work closely with creative and product teams to ensure cohesive and user-centric design strategies.
    • Provide insights and feedback to enhance the visual and functional aspects of the website and mobile platforms.
    • Partner with the product team to conduct A/B testing for product configurations and builds.
  • Support Checkout Flow and Process Optimization:
    • Support the product team in driving A/B testing of checkout flows and processes to create a unified customer experience from first touch to purchase.
    • Identify and implement optimizations to reduce friction and improve the checkout experience for users.
Requirements
  • Proven 4-5 years of experience in web optimization, A/B testing, and user journey analysis.
  • Strong understanding of digital marketing and creative testing strategies.
  • Proficiency in data analytics tools and platforms.
  • Excellent collaboration and communication skills, with the ability to work effectively across diverse teams.
  • Strong analytical mindset with a data-driven approach to decision making.
  • Knowledge of SEO best practices and their application to landing page optimization.
  • Ability to confidently present testing strategies, frameworks, and results to stakeholders.
  • Experience in e-commerce and understanding of user behavior in online shopping contexts is a plus.
What You'll Accomplish Within the First 90 Days
  • Map out user journeys for paid cohort customers with recommendations for optimization opportunities.
  • Define a/b testing framework for digital ads and their respective landing pages.
  • Understand the marketing versus product-owned parts of the user journey.
  • Have a clear understanding of Chatbooks culture, business objectives, and strategy.