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**Government Sales Leader**, **Public Sector Sales Strategist**, **Federal Sales Director**

2 months ago

Washington, United States Forrester Full time
About This Role:

Forrester is seeking a seasoned Government Sales Leader to drive our government sales strategy and initiatives to achieve revenue targets and expand our market presence in the public sector across the US and Canada. This individual will report directly to the senior VP of North America and be pivotal in shaping the company's growth trajectory and fostering strategic partnerships with government agencies at all levels.

Key Responsibilities:
  • Develop and Execute Government Sales Strategy:
    • Collaborate with executive leadership to develop a comprehensive government sales strategy aligned with company goals and market trends.
    • Identify and prioritize target government agencies and market segments to maximize revenue opportunities.
    • Establish clear objectives and KPIs to measure the success of government sales initiatives.
    • Develop clearly defined go-to-market initiatives with key Forrester sales, marketing, consulting, and product leaders to achieve revenue goals.
  • Leadership and Team Management:
    • Lead and mentor a high-performing government sales team, providing guidance, support, and coaching to drive individual and team success.
    • Foster a culture of accountability, collaboration, and continuous improvement within the government sales organization.
    • Recruit, onboard, and retain top talent to strengthen the government sales team and ensure alignment with company objectives.
  • Strategic Relationship Building:
    • Cultivate and maintain strategic relationships with key decision-makers and influencers within government agencies, including federal, state, and local entities.
    • Drive engagement with government stakeholders through effective communication, presentations, and proposal submissions.
    • Identify and pursue partnership opportunities with government contractors and channel partners to enhance market reach and competitiveness.
  • Sales Operations and Performance Management:
    • Oversee all aspects of government sales operations, including pipeline management, government pricing and contract management, forecasting, and deal execution.
    • Collaborate with cross-functional teams, including marketing, finance, deal desk, product management, and legal, to support government sales activities and address customer needs.
    • Analyze sales performance data and market trends to identify opportunities for optimization and growth.
  • Compliance and Regulatory Oversight:
    • Ensure compliance with applicable regulations, policies, and procedures governing government sales, including procurement regulations and contract requirements.
    • Partner with legal and compliance teams to mitigate risks and address regulatory challenges associated with government contracting.