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E-Commerce Marketing Lead

2 months ago

Arlington, Texas, United States Gecko Hospitality Full time
Job Overview

Position: Digital Marketing Manager

Location: Remote/Hybrid

Compensation: Competitive Salary

About Gecko Hospitality: At Gecko Hospitality, we are committed to excellence in the hospitality sector. We are seeking a talented and experienced Digital Marketing Manager to enhance our online presence and engage with our audience effectively.

Role Summary: The Digital Marketing Manager will spearhead the development and execution of innovative digital marketing initiatives aimed at increasing brand awareness, engaging potential clients, and driving conversions. This position requires a strategic mindset, creativity in content development, and strong analytical capabilities to assess and improve marketing performance.

Key Responsibilities:

  • Formulate and Execute Digital Marketing Plans: Develop and implement comprehensive marketing campaigns across various digital platforms, including SEO, SEM, email outreach, and display advertising.
  • Oversee Social Media Engagement: Manage the company's social media channels, creating and curating engaging content to foster community interaction and brand loyalty.
  • Enhance Online Visibility: Ensure the company’s website is optimized for search engines and user experience, while managing PPC campaigns to attract targeted traffic.
  • Performance Analysis: Utilize tools such as Google Analytics and SEMrush to monitor and report on the effectiveness of digital marketing efforts, identifying trends to inform strategic decisions.
  • Content Development: Create high-quality, relevant content for various digital platforms, collaborating with creative teams to produce visually appealing materials.

Required Skills:

  • In-depth knowledge of SEO, SEM, and PPC methodologies.
  • Proven track record in managing social media platforms and crafting engaging content.
  • Familiarity with digital marketing tools including Google Analytics and AdWords.
  • Exceptional communication and interpersonal abilities.
  • Strong analytical skills to interpret data and drive decision-making.
  • Creative mindset for developing impactful marketing campaigns.
  • Able to thrive in a fast-paced, dynamic work environment.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related discipline is preferred.
  • 3-5 years of experience in digital marketing, particularly within the hospitality sector.
  • Demonstrated success in creating and executing marketing strategies that yield measurable results.

Why Work with Us?

  • Join a dynamic team focused on delivering exceptional hospitality experiences.
  • Engage in a creative and innovative work environment.
  • Enjoy a competitive salary and comprehensive benefits.
  • Access to ongoing professional development and career growth opportunities.

Application Process: If you possess a strategic mindset and a passion for digital marketing within the hospitality industry, we invite you to submit your resume and a cover letter outlining your relevant experience and suitability for this role.